Flashcards: Apps II - 2.01 Vocabulary
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Created by:
rhonda_siers on February 19, 2010
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Log in to favorite or report as inappropriate.All 21 terms
Terms | Definitions |
|---|---|
 Typography | reproduction of letters on a page |
| Typeface | a specific style applied to a font |
| Font | a specific size, weight, and style applied to a character |
| Font style | the slant and weight of a character, such as bold or italic |
| Font family | a group of similarly formatted characters |
| Serif | letters that have attributes on the tips that add weight and dimension |
| Sans Serif | letters that do not have attributes (serifs) on the tips |
| Ornamental/Decorative | designed strictly to catch the eye; should be used sparingly |
| Script | typefaces that appear to have been written by hand with a calligraphy pen or brush; should never be used to key in all caps |
| Concord | a calm and harmonious layout |
| Conflict | using two different typefaces that are similar but not different enough to stand apart from each other |
| Contrast | effects on typeface, size, and/or weight; used to direct reading patterns, organize information, and emphasize important information |
| Monospaced | letters share an equal amount of space, no matter their size |
| Proportional | letters take up space relative to their size |
| Leading | vertical spacing of lines of text; also referred to as line spacing (rhymes with heading) |
| Kerning | applied to adjust the horizontal spacing of two particular characters to correct visually uneven spacing |
| Tracking | the adjustment of space for groups of letters and entire blocks of text |
| Curly quotes | can add interest to pull quotes in a design; also called smart quotes |
| En dashes | for showing the duration or range of an event (9:00-5:00) |
| Em dashes | for use in place of double hyphens |
| Hyphens | used to separate numbers and/or letters (828-241-3355) |