NAME: ________________________

Marketing Ess Ch 14 Test

Question Types


Prompt With


Question Limit

of 17 available terms

6 Written Questions

6 Multiple Choice Questions

  1. brings the objection back to the customer as a selling point
  2. using a previous customer or neutral person to give a testimonial
  3. substitution; boomerang; superior-point; third-party
  4. discuss the pros and cons of an issue
  5. a refusal to believe or accept
  6. restate something in a different way

5 True/False Questions

  1. objection analysis sheetlists common objections and possible responses

          

  2. objectionsconcerns, hesitations, doubts, reasons a customer has for not buying

          

  3. layman's termsfixed boundaries or limits

          

  4. common objectionsneed, product, source, price, time

          

  5. superior-point methodrecommending a different product that would satisfy customer needs