NAME: ________________________
← Marketing Ess Ch 14 Test
6 Written Questions
6 Multiple Choice Questions
- brings the objection back to the customer as a selling point
- using a previous customer or neutral person to give a testimonial
- substitution; boomerang; superior-point; third-party
- discuss the pros and cons of an issue
- a refusal to believe or accept
- restate something in a different way
5 True/False Questions
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objection analysis sheet → lists common objections and possible responses
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objections → concerns, hesitations, doubts, reasons a customer has for not buying
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layman's terms → fixed boundaries or limits
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common objections → need, product, source, price, time
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superior-point method → recommending a different product that would satisfy customer needs
Regenerate Test