rhonda_siers on February 24, 2010
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Log in to favorite or report as inappropriate.| Terms | Definitions |
|---|---|
| Alignment | arrangement, placement, and relationship of elements in a pattern or grid |
| Balance | includes symmetrical, asymmetrical, and radial |
| Symmetrical | elements of the design are centered or evenly divided horizontally and vertically on a page |
| Asymmetrical | off-center alignment created with an odd or mismatched number of elements |
| Radial | elements radiate from or swirl around in a circular or spiral path |
| Contrast | the use of big and small elements, black and white text, squares and circles to emphasize important information and to add appeal |
| Proximity/unity | grouping of elements to demonstrate their relationship to each other |
| Consistency | repetition of some aspect of the design throughout the entire layout; aids navigation and improves readability |
| White space | negative or blank space of any color; gives the design breathing room; smoothes transition between elements |
| Rule of Thirds | visually dividing the page into thirds vertically and/or horizontally and placing the most important elements with those thirds |
| Lines | used to organize information, simulate movement, lead the eyes, enhance a design |
| Shapes | used to enhance a publication and convey meaning |
| Mass | used to define size, space, and create an impact |
| Texture | used to convey a sense of feel |
| Color | used to evoke emotion and action; adds or detracts attention |
| Value | a subset of color; lightness or darkness of an object; regardless of color |