Apps II - 2.02 Vocabulary flashcards

Terms	Definitions
Alignment	arrangement, placement, and relationship of elements in a pattern or grid
Balance	includes symmetrical, asymmetrical, and radial
Symmetrical	elements of the design are centered or evenly divided horizontally and vertically on a page
Asymmetrical	off-center alignment created with an odd or mismatched number of elements
Radial	elements radiate from or swirl around in a circular or spiral path
Contrast	the use of big and small elements, black and white text, squares and circles to emphasize important information and to add appeal
Proximity/unity	grouping of elements to demonstrate their relationship to each other
Consistency	repetition of some aspect of the design throughout the entire layout; aids navigation and improves readability
White space	negative or blank space of any color; gives the design breathing room; smoothes transition between elements
Rule of Thirds	visually dividing the page into thirds vertically and/or horizontally and placing the most important elements with those thirds
Lines	used to organize information, simulate movement, lead the eyes, enhance a design
Shapes	used to enhance a publication and convey meaning
Mass	used to define size, space, and create an impact
Texture	used to convey a sense of feel
Color	used to evoke emotion and action; adds or detracts attention
Value	a subset of color; lightness or darkness of an object; regardless of color

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