Everyone else is buying this product. You don't want to miss out!
a celebrity endorses a product. It is good enough for him/her, it 's good enough for me.
positive words that make you feel good about buying a product
words and phrases imply or suggest something without making guarantees or promises
only the elite use this! You are special
be the first to try it! You are ahead of the times.
everytime you see an animal or a child, the appeal is to your paternal or maternal instincts (taking care of someone)
the ad provides some sort of scientific proof or experiment, very specific numbers, or an impressive sounding mystery ingredient
facts and figures
statistics and objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h.
the suggestion that some almost miraculous discovery makes the product exceptionally effective.
the suggestion that purchasing this product shows your love of your country
the suggestion that purchasing that the product is a practical product of good value for ordinary people e.g. cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product.
any person who buys and uses up, or consumes, a product
to give approval, such as the famous football player advertising a well-known soft drink
to suggest something that is not said; for example, implying that a beautiful appearance will lead to fame and fortune
a promise of quality or length of use. Often the seller promises to fix or replace a product for a certain length of time.
an extra feature, usually for an additional price
an object that stands for something else, such as beautiful hair for happiness or a car for success
a method or way of doing something
inflated pride in yourself or appearance