5 Written Questions
5 Matching Questions
- scientific/statistical claim
- plain folks
- a the ad provides some sort of scientific proof or experiment, very specific numbers, or an impressive sounding mystery ingredient
- b to give approval, such as the famous football player advertising a well-known soft drink
- c Everyone else is buying this product. You don't want to miss out!
- d inflated pride in yourself or appearance
- e the suggestion that purchasing that the product is a practical product of good value for ordinary people e.g. cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product.
5 Multiple Choice Questions
- statistics and objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 k.p.h.
- only the elite use this! You are special
- a method or way of doing something
- any person who buys and uses up, or consumes, a product
- a celebrity endorses a product. It is good enough for him/her, it 's good enough for me.
5 True/False Questions
option → an extra feature, usually for an additional price
imply → inflated pride in yourself or appearance
avant garde → be the first to try it! You are ahead of the times.
emotional appeal → positive words that make you feel good about buying a product
nurture → everytime you see an animal or a child, the appeal is to your paternal or maternal instincts (taking care of someone)