rhonda_siers on March 8, 2010
Terms | Definitions |
|---|---|
Nameplate | banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and a motto |
Masthead | contains the name of the publisher and may include staff names and other related information; usually appears on page 2 of the document |
Kicker | words positioned above a headline, usually as a lead-in or teaser |
Byline | name of author or contributor of photo or article, usually placed just below the headline or photo or at the end of the article |
Deck | placed between a headline and an article to provide a segue between the headline and the body of the article |
Body | the bulk of the publication; articles and news items |
Paragraphs | settings used to adjust and control the vertical space |
Characters | use fonts, styles, leading, kerning, and tracking to adjust spacing and develop the document's personality |
Rules | lines in varying weights and styles to add definition and organization to the elements of a publication |
Table of Contents | list of items included in a publication |