Flashcards: Apps II - 2.03 Vocabulary (Continued)
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Created by:
rhonda_siers on March 8, 2010
Subjects:
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Terms | Definitions |
|---|---|
 Nameplate | banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and a motto |
| Masthead | contains the name of the publisher and may include staff names and other related information; usually appears on page 2 of the document |
| Kicker | words positioned above a headline, usually as a lead-in or teaser |
| Byline | name of author or contributor of photo or article, usually placed just below the headline or photo or at the end of the article |
| Deck | placed between a headline and an article to provide a segue between the headline and the body of the article |
| Body | the bulk of the publication; articles and news items |
| Paragraphs | settings used to adjust and control the vertical space |
| Characters | use fonts, styles, leading, kerning, and tracking to adjust spacing and develop the document's personality |
| Rules | lines in varying weights and styles to add definition and organization to the elements of a publication |
| Table of Contents | list of items included in a publication |