Apps II - 2.03 Vocabulary (Continued) flashcards

Terms	Definitions
Nameplate	banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and a motto
Masthead	contains the name of the publisher and may include staff names and other related information; usually appears on page 2 of the document
Kicker	words positioned above a headline, usually as a lead-in or teaser
Byline	name of author or contributor of photo or article, usually placed just below the headline or photo or at the end of the article
Deck	placed between a headline and an article to provide a segue between the headline and the body of the article
Body	the bulk of the publication; articles and news items
Paragraphs	settings used to adjust and control the vertical space
Characters	use fonts, styles, leading, kerning, and tracking to adjust spacing and develop the document's personality
Rules	lines in varying weights and styles to add definition and organization to the elements of a publication
Table of Contents	list of items included in a publication