← comm 333 test Test
5 Written Questions
5 Matching Questions
- cultivation theory
- 5 Effects of violence on media
- values vs attitudes
- 2 modes of 411 processing
- a VALUES: one belief, reps standard of behavior, very general and overarching, it involves a number of attitudes, ATTITUDES: several beliefs, reflects a preference, detailed, it may express values
- b SOURCE: heroes/action figs, MESSAGES: news/cartoons/films AUDIENCE: immature children/lower processing abilities CHANNEL: any multimedia gateway to get message across CONTEXT: homeschool/neigborhood situation/ community activities
- c exposure to message shapes the perception of what reality is. (being exposed to cult-living shapes our views on life)
- d Schematic and Aschematic
- e experts/credibility
5 Multiple Choice Questions
- an expression of physical or verbal force against self or others
- multiple content format in a single media platform and in a single device. (video games, audio, print)
- is predicted by his/her attitude toward that behavior and how he/she thinks other people would view them if they performed the behavior. A person's attitude, combined with subjective norms, forms his/her behavioral intention.
- The theory asserts that a person is less likely to voice an opinion on a topic if one feels that one is in the minority for fear of reprisal or isolation from the majority.
- explaining an observation on the basis of a general principle (the ice is melting cuz its hot)
5 True/False Questions
Agenda-setting → 1)suggests a casual relationship b/w the issues and attributes that are covered by a message and what ppl hold to be important 2)important variable need for orientation and relevance and uncertainty 3) research method: longitudinal, content, analysis and survey research
Tenacity → explaining an observation on the basis of a general principle (the ice is melting cuz its hot)
Channel/media platform (media conv) → multiple content format in a single media platform and in a single device. (video games, audio, print)
cognitive dissonance → by Leon Festinger. assumes we experience tension when we feel inconsistency. A condition of conflict or anxiety resulting from inconsistency between one's beliefs and one's actions, such as opposing the slaughter of animals and eating meat.
subjective norm TRA → looks at the influence of people in one's social environment on his/her behavioral intentions; the beliefs of people, weighted by the importance one attributes to each of their opinions, will influence one's behavioral intention