5 Written Questions

1. everyone says it to be true
2. audience participates in mssg
3. SOURCE: heroes/action figs, MESSAGES: news/cartoons/films AUDIENCE: immature children/lower processing abilities CHANNEL: any multimedia gateway to get message across CONTEXT: homeschool/neigborhood situation/ community activities
4. 1) time C b4 E 2) sufficient: is C alone causing E 3) neccessity: C must be present..if you don't have tv and are violent..diff cause
5. source channel message receiver * context

5 Matching Questions

1. a person's volitional (voluntary) behavior TRA...
2. Tenacity
3. spiral of silence
4. Violence
5. What is an example of source/franchise owner (Media Convergence)

1. a how do we know what is true? it has always been true
2. b an expression of physical or verbal force against self or others
3. c is predicted by his/her attitude toward that behavior and how he/she thinks other people would view them if they performed the behavior. A person's attitude, combined with subjective norms, forms his/her behavioral intention.
4. d The theory asserts that a person is less likely to voice an opinion on a topic if one feels that one is in the minority for fear of reprisal or isolation from the majority.
5. e multiple franchises owned by the same owner. ex disney owns may movie titles

5 Multiple Choice Questions

1. is a learned predisposition to respond favorably or unfavorably toward an object
   1. Attitude
   2. Authority
   3. Tenacity
   4. Violence
2. bottom-up. evals based on data at hand. voting on basis of candidates unique qualities. Buying based on product attributes)
   1. 2 modes of 411 processing
   2. sleeper effecting
   3. Aschematic processing
   4. Schematic processing
3. aware of the message and their processing of it
   1. self-reflexive state (E & A)
   2. automatic state (E & A)
   3. transported state ( E & A)
   4. attentional state (E & A)
4. top-down. evals based on prior beliefs and knowledge. stereotyping ideological voting. (brand loyalty)
   1. 2 modes of 411 processing
   2. Aschematic processing
   3. Schematic processing
   4. sleeper effecting
5. a single franchise is delivered across multiple media platforms (startrek-making it avail. in games/blogging about startrek/trans-media storytelling)
   1. transported state ( E & A)
   2. message/media content (media conv)
   3. receivers/media participants (media conv)
   4. Channel/media platform (media conv)

5 True/False Questions

1. behavorial intention TRA → The components of __ are three general constructs: behavioral intention (BI), attitude (A), and subjective norm (SN). suggests that a person's behavioral intention depends on the person's attitude about the behavior and subjective norms (BI = A + SN

   True        False

2. sleeper effecting → you remember the message, but forget the source

   True        False

3. values vs attitudes → is a learned predisposition to respond favorably or unfavorably toward an object

   True        False

4. Agenda-setting → generalizing on the basis of observation (the ice is melting)

   True        False

5. cognitive dissonance → an expression of physical or verbal force against self or others

   True        False