← comm 333 test Test
5 Written Questions
5 Matching Questions
- a person's volitional (voluntary) behavior TRA...
- spiral of silence
- What is an example of source/franchise owner (Media Convergence)
- a how do we know what is true? it has always been true
- b an expression of physical or verbal force against self or others
- c is predicted by his/her attitude toward that behavior and how he/she thinks other people would view them if they performed the behavior. A person's attitude, combined with subjective norms, forms his/her behavioral intention.
- d The theory asserts that a person is less likely to voice an opinion on a topic if one feels that one is in the minority for fear of reprisal or isolation from the majority.
- e multiple franchises owned by the same owner. ex disney owns may movie titles
5 Multiple Choice Questions
- is a learned predisposition to respond favorably or unfavorably toward an object
- bottom-up. evals based on data at hand. voting on basis of candidates unique qualities. Buying based on product attributes)
- aware of the message and their processing of it
- top-down. evals based on prior beliefs and knowledge. stereotyping ideological voting. (brand loyalty)
- a single franchise is delivered across multiple media platforms (startrek-making it avail. in games/blogging about startrek/trans-media storytelling)
5 True/False Questions
behavorial intention TRA → The components of __ are three general constructs: behavioral intention (BI), attitude (A), and subjective norm (SN). suggests that a person's behavioral intention depends on the person's attitude about the behavior and subjective norms (BI = A + SN
sleeper effecting → you remember the message, but forget the source
values vs attitudes → is a learned predisposition to respond favorably or unfavorably toward an object
Agenda-setting → generalizing on the basis of observation (the ice is melting)
cognitive dissonance → an expression of physical or verbal force against self or others