Flashcards: Apps II 3.02 Vocabulary - Design
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Created by:
rhonda_siers on April 14, 2010
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Terms | Definitions |
|---|---|
 asymmetrical balance | distribution achieved by arranging non-identical elements on both sides of a centerline on the screen |
| balance | the distribution of optical weight in the layout of an image |
| build effect | an effect applied to text that makes it appear on a slide in increments of one letter, word or section at a time; keeps the audience's attention and does not allow the audience to read or see past what the speaker is explaining |
| interactivity | the ability of the user to interact with an application |
| inter-screen unity | the design that users encounter as they navigate from one screen to another; provides consistency throughout a title |
| intra-screen unity | how the various screen's elements relate on the same screen |
| linear presentations | author of the presentation controls the flow of information in the application |
| no balance | a design that has elements arranged on the screen without regard to the weight on both sides of the centerline |
| non-linear presentation | allows the user to interact with a presentation and control how the information will be viewed; allows the user to be active rather than passive during the delivery of the information |
| optical center | a point somewhat above the physical center of the screen |
| optical weight | the ability of an element such as a graphic, text, headline, or subheading to attract the user's eye |
| rollover | a function performed as the mouse pointer rolls over and points to an object |
| sequential navigational scheme | takes the user through a controlled, linear process |
| symmetrical balance | distribution achieved by arranging elements as horizontal or vertical mirrored images on both sides of the center line of a screen |
| treatment | how a presentation will be offered to the user; that is, the look and feel of the presentation |