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Information Systems

The ultimate goal of AI is to build a system that can mimic human intelligence.

True

Sensitivity analysis, what-if analysis, and market-basket analysis are the three quantitative models typically used by a DSS.

False

Consolidation, drill-down, and slice-and-dice are the three most common capabilities offered in an EIS.

True

A shopping bot is one of the simplest examples of an intelligent agent.

True

What can a model accomplish?

All of these-Understand uncertainty
Calculate risks, Manipulate time

Which of the following is a quantitative model typically used by a DSS?

All of these-Goal-seeking analysis, What-if analysis, Sensitivity analysis

What is the study of the effect that changes inone (or more) part of the model has on other parts of the model?

Sensitivity Analysis

What finds the inputs necessary to achieve a goal, such as a desired level of output?

Goal Seeking analysis

What is consolidation?

Involves the aggregation of information and features simple roll-ups to complex groupings of interrelated information.

What is drill-down capability?

Enables users to get details, and details of details, of information.

What is slice-and-dice capability?

The ability to look at information from different perspectives

What integrates information from multiple components and tailors the information to individual preferences?

Digital dashboard

What is a category of AI that attempts to emulate the way the human brain works?

Neural network

Which of the following is the most commonly used form of AI in the business arena?

Expert system

What is a special-purpose, knowledge-based information system that accomplishes specific tasks on behalf of its users?

Intelligent agent

Which of the following represents the top-down (executives to analysts) organizational levels of information technology systems?

EIS, DSS, TPS

Which of the following is a type of transaction-processing system?

Order processing

The customers' customer is upstream in the supply chain.

False

Plan, source, make, deliver, and return are the five basic supply chain management components.

True

Information technology, consumer behavior, visibility, and speed are the four changes resulting from advances in technology that are driving supply chains.

False

Information technology's primary role in supply chain management is creating the integrations, or tight process and information linkages, between functions within a firm-such as marketing, sales, finance, manufacturing, and distribution-and between firms.

True

Deploy in incremental phases and measure and communicate success is one of the keys to success for SCM.

True

When was SCM developed?

1990's

Today, SCM systems focus on extending beyond an organization's four walls to influence:

All of these-Customers' customers, Suppliers, Suppliers' suppliers

Which of the following is not one of the three main links in the supply chain?

als flow from suppliers and their downstream suppliers at all levels.

Which of the following is not one of the five basic components of supply chain management?

Cost

What is it called when distorted product demand information passes from one entity to the next throughout the supply chain?

Bullwhip effect

Which of the following automates the different steps and stages of the supply chain?

Supply chain execution software

What is the ability to view all areas up and down the supply chain?

Supply chain visibility

Which of the following generates demand forecasts using statistical tools and forecasting techniques?

Demand planning software

What is the set of processes that plans for and controls the efficient and effective transportation and storage of supplies from suppliers to customers?

Logistics

Which of the following is a key to SCM success?

Be future oriented.

CRM is a technology based on the premise that those organizations that understand the needs of individual customers are best positioned to achieve sustainable competitive advantage in the future.

False

The business world is shifting from customer focus to product focus.

False

The Internet can completely replace the phone and face-to-face communications with customers.

False

The primary difference between operational CRM and analytical CRM is the direct interaction between the organization and its suppliers.

False

Back-office operations deal directly with the customer.

False

What is the top CRM business driver?

Automation/productivity/efficiency

Which of the following represents operational CRM?

All of these-Supports operations that deal directly with the customers, Supports traditional transactional processing, Supports day-to-day front-office operations.

What supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers?

Analytical CRM

What made-to-order views can analytical CRM tools slice-and-dice customer information into?

All of these- Customer segmentation, Customer value, Customer spending

What can analytical CRM modeling tools discover?

All of these- Identify opportunities for cross-selling, Identify opportunities for expanding customer relationships, Identify opportunities for up-selling.

What occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person?

Personalization

What is the formula that an organization can use to find its most valuable customers?

RFM-recency, frequency, monetary value.

What is the term that defines how recently a customer purchased items?

Recency

What is the term that defines how much a customer spends on each purchase?

Monetary value

What are the three phases in the evolution of CRM?

Reporting, analyzing, predicting

What is the term that defines how recently a customer purchased items?

Recency

What is another term that represents CRM reporting technologies that help organizations identify their customers across other applications?

Customer identification

What is another term that represents CRM analysis technologies that help organizations segment their customers into categories such as best and worst customers?

Customer segmentation

Which of the following is not one of the questions asked during the predicting phase of CRM?

What is the total revenue by customer?

In the past, departments made decisions independently of each other.

True

When a user enters or updates information in one ERP module, it is immediately and automatically updated throughout the entire system.

True

One of the primary reasons for ERP's explosive growth is that an ERP system is a logical solution to the many incompatible applications found in business today.

True

To qualify as an ERP system, it must be flexible, modular and open, and comprehensive, and it must extend beyond the company.

True

Which of the following describes ERP systems?

All of these-ERP systems enable people in different business areas to communicate, ERP systems provide a foundation for collaboration between departments, ERP systems have been widely adopted in large organizations to store critical knowledge used to make the decisions that drive the organization's performance.

What is at the heart of any ERP system?

Database

What must a system do to qualify as a true ERP solution?

Be flexible.

Which of the following is a reason for ERP's explosive growth?

All of these-ERP is a logical solution to the mess of incompatible applications, ERP is used to avoid the pain and expense of fixing legacy systems, ERP addresses the need for global information sharing and reporting.

Which of the following occurs when everyone involved in sourcing, producing, and delivering the company's product works with the same information?

All of these- Removes misinformation, Cuts down wasted time, Eliminates redundancies.

What are several different types of software that sit in the middle of and provide connectivity between two or more software applications?

Middleware

Who are the primary users of SCM systems?

Customers, resellers, partners, suppliers, and distributors

What are the primary business benefits of an ERP system?

Forecasting, planning, purchasing, material management, warehousing, inventory, and distribution.

Who are the primary users of ERP systems?

Accounting, finance, logistics, and production

Which application's primary business benefits include sales forecasts, sales strategies, and marketing campaigns?

CRM

Which application's primary business benefits include market demand, resource and capacity constraints, and real-time scheduling?

SCM

Which application's primary business benefits include forecasting, planning, purchasing, material management, warehousing, inventory, and distribution?

ERP

What provides enterprisewide support and data access for a firm's operations and business processes?

...

What is the key word in ERP?

Enterprise

What is enterprise resource planning?

is an enterprise-wide software solution that integrates and automates business functions of an organization.

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