Slingshot_Owen Hannay and Charlotte Hudson
About this set
Created by:
kchoyce2012 on April 19, 2010
Subjects:
Description:
4/14
Note everything is in this set. It contains major points not generic info.
Things not in the set:
1. Surprise Attack
2. Four Square
Order by
11 terms
Terms | Definitions |
|---|---|
 What will be happening when you graduate? | we have no idea |
| mobile: overview | born out of the Internet revolution; US mobile users will pass 126 million in 2010 (more than doubling the # in 2008), worldwide more than 400 billion texts sent per month |
| mobile: basic types | texting (SMS), WAP banners (wireless application protocol), MMS adv (multimedia messaging service), apps and mobile friendly sites |
| what % of North American Publishers and Marketers plan to invest in apps in 2010 - eMarketer | 64.5% |
| newbie lessons | mobile is not simply the Internet on your phone, know you objective and who you are reaching, person leaning forward/person who is browsing, consumer's don't go as deep in mobile |
| sticky bits | attach digital content to real world objects: photos, video, music, text, PDFs, zips, etc. |
| jag tags | more of a marketing tool, utilizes MMS; non-invasive, "pull" mobile media that transforms a marketers physical objects into interactive and measurable digital media |
| how to use a jag tag | see a jagtag on brand property/package, take a picture of it, send to 524824 or email, instantly get content, info, coupon sent to phone |
| social media: brands look to create... | relationships and dialogue instead of shouting to the masses |
| social media is the start of... | the Earned Media Age, use it to mine information not just post it |
| how can you be an influencer: | advantage over existing employees in the workforce, pay attention to what you're DOING and recognize you can be an influencer, share you experience of social media channels with potential employers |
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