selecting products/services that have a name, symbol, or design for identification
the struggle between companies for the same customer, or market
products used by consumers for family, personal, or household purposes
activities used by consumers for family, personal, or household purposes
inexpensive products that are purchased regularly and require little time and effort for purchase decisions
goods purchased to satisfy and immediate need
tangible, physical products without advance planning
iitems that are purchased without advance planning
goods purchased by a business and used to produce other goods or for resale to consumers
activities used by a business to insure proper operation or contracted by a business to perform a task
producer of goods to sell to other manufacturers, wholesalers and or retailers
image a product or business has in relation to its competition
1) system for collecting recording and analyzing information about customers competitiors products and services 2) process of investigation facts about a specific market
1) percentage of the total market that is controlled by a business 2) portion of the total sales generated by all the competing companies in a given market
personal or professional services performed for a fee
services that alter imporve or repair products owned by the costomer
physical appearence of a product container or wrapper
specific model, brand, or size of product within a product line
number of product items offered within a product line
product life cycle
evolution of a product/ service during its life on the market
group of closely related products manufactured and or sold by a business
all the products and services a business makes or sells
product mix strategy
plan of action taken in selecting an appropriate product/ service mis to achieve the goals of the business
activities offered with or to compliment a product
product/ service planning
process of developing the product/ service mix for a business by incorpoarting desicions relating to market opportunities
The number of different product lines a business manufactures or sells
Activities performed that do not include a tangible product
The service of making products available for customer use for a brief period of time for a fee.
(1) Tasks performed for the customer for a fee. (2) Intangible or conceptural proudcts produced to satisfy a want or need.
Products that usually require a great deal of time and effort for the purchase decision
Products that are sought by a consumer who desires a specific brand or product.
Goods used often or regularly and which are kept on hand
Special meetings, shows, and exhibitions allowing vendors and manufacturer to introduce new items, display products, and promote established products/services.
Middlemen who obtain goods from manufacturers and resell them to industrial users, otehr whoesalers, and/or retailers.