the process of selectiely attending to information and assigning meaning to it
components of perception
attention and selection, organization of stimuli and interpretation of stimuli
a set of characteristics used to differntiate some things from others
assigning meaning to information
your self identity
your overall evaluation of your competence and personal worthiness
events that happen as the result of being foretold, expected or talked about
the process of monitoring the social environment to learn more about self and others
to generalize and perceive that a person has a whole set of characteristics when you have actually observed only one characteristic, trait or behavior
a rigid attitude that is based on group membership and predisposes an individual to feel, think or act in a negative way toward another person or group
attributions that cover up individual differences and ascribe certain characteristics to an entire group of people
a negative action toward a social group or its members on account of group membership
often made on the basis of physical characteristics and social behaviors
attention and selection
We are likely to pay attention to information that meets our biological and psychological needs, pertains to our interests or meets our expectations.
We are likely to see what we expect to see and miss inforamation that violates our expectations.
We are prone to pay attention to messagese that reinforce our current self-image, whereas messages that contradict this image may not "register" or may be downplayed.
interdependence and self-esteem
In individualistic cultures, people care about self-concept, self-esteem and self-image. In collectivistic cultures, notions of self-concept and self-esteem have little meaning.