The Mass Media & The Political Agenda
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15 terms
Terms | Definitions |
|---|---|
 high-tec politics | a politics in which the behavior of citizens and policymakers and the political agenda itself are increasingly shaped by technology |
| mass media | television, radio, newspapers, magazines, the Internet, and other means of popular communication. |
| media events | events purposely staged for the media that nonetheless look spontaneous. In keeping with politics as theater, media events can be staged by individuals, groups, and government officials, especially presidents. |
| press conferences | meetings of public officials with reporters |
| investigative journalism | the use of in-depth reporting to unearth scandals, scams and schemes which at times puts the reporters in adversarial relationships with political leaders |
| print media | Newspapers and magazines, as compared with broadcast media. |
| broadcast media | Television and radio, as compared with print media. |
| narrowcasting | media programming on cable TV or the Internet that is focused on one topic and aimed at a particular audience. Examples include MTV, ESPN, and C-SPAN. |
| chains | newspapers published by massive media conglomerates that account for over four-fifths of the nation's daily newspaper circulation |
| beats | specific locations from which news frequently emanates, such as Congress or the White House. Most top reporters work a particular beat, thereby becoming specialists in what goes on at that location. |
| trial balloons | an intentional news leak for the purpose of assessing the political reaction |
| sound bites | Short video clips of approximately 10 seconds. Typically, they are all that is shown from a politician's speech on the nightly television news. |
| talking head | A shot of a person's face talking directly to the camera. Because this is visually unappealing, the major commercial networks rarely show a politician talking one-on-one for very long. |
| policy agenda | the issues that attract the serious attention of public officials and other people actually involved in politics at any given point in time |
| policy entrepreneurs | people who invest their political "capital" in an issue |
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