| Term | Definition |
| 5 Ms of GIS application | mapping, measurement, monitoring, modeling, management |
| digital divide | access to computers, internet, equipment |
| VAR | Value added reseller (add-on software, repackages) |
| COTS | Commercial off the shelf |
| geodemographics | analyze specific area people live in and understand geographically |
| market area analysis | activity of assessing the distribbution of retail outlets relative to the greatest concentrations of potential customers |
| What is GIS about | solving real world problems |
| GIS applications | must be grounded in sound concepts and theory |
| Types of Diffusion | Hierarchical, contagious |
| branch rationalization | closing down a brick & motor location in esponse to development of non-spatial outlets for same goods & services |
| contagious diffusion | to expand across space |
| hierachical diffusion | to expand down a settlement structure |
| spatial consolidation | when two or more organizations merge |
| dynamic simulation models | computer programs designed to simulate the operation of some part of the human or environmental system |