dramatism burke
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13 terms
Terms | Definitions |
|---|---|
 identification | if an audience can connect themselves with a rhetor, they are more likely to be persuaded by the rhetorer. Identification is the process of seeing relationships |
| consubstantiality | the achieved product of identification ( connection you feel with the speaker) |
| identification vs persuasion | ident.- seeking relationships, what really happens (description) Persuasion- seeking change, what should happen (prescriptive) |
| consubstantiality requires division | when you find a connection with someone you are showing you are not like someone else |
| Burke's identification strategies | 1. common ground- explicit statements of what you share 2.assumed "we"-implicit "as if" statements, talking to the audience as if you were alike 3. disassociation- statements that show you are a like because you dislike the same thing |
| the pentad | allows us to interpret a story through rhetoric using ratios |
| pentadic ration | a pair of terms from the pentad that drives/controls/dominates the story |
| pentad- | act(what) agency (how) purpose (why) agent (who) scence (where) |
| indicators of identification | reagan- transcendence(take one event to another), broader audience, calm deamoner and reassuring, use of eye contact, voice tone, "we", family words |
| clinton speech | act-oklahoma city bombing agent-people of ok scene-ok agency-grieving purpose-loss of loved ones, perhaps children |
| scene and purpose- | focus on the loss and the fact it is in ok |
| act and agency | the act is causing the grieving (logos) |
| legacies of Burke | 1. expanded scope of rhetoric 2. provided a foundation for critical rhetatheorists to evaluate public communication or rhetoric |
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