| Term | Definition |
| bandwagon | You should do something because everyone else is. |
| stereotyping | All members of one group are just alike. |
| name calling | attacking the person, rather than their idea |
| repetition | saying something over and over |
| air and rebut | telling the other side's point of view, then telling why it's wrong |
| association | presenting a positive idea or feeling to make you feel that way about something else. |
| endorsement | uses someone famous or important to sell an idea |
| bandwagon | Buy me a cell phone, Mom. Everyone else in the 5th grade has one. |
| stereotyping | All straight A students are nerds. |
| name calling | Don't listen to Mr. Meanie when he says playing in the streets is dangerous. He's just a mean man who doesn't want you to have any fun! |
| repetition | Head on! Apply directly to forehead. Head on! Apply directly to forehead. Head on! |
| endorsement | Eli and Peyton Manning say, "Eat your Oreos! They'll give you super speed!" |
| air and rebut | I believe kids should study everyday. My opponent says kids should spend all day watching television and playing video games. If kids don't study, how will they ever learn? |
| association | All across the beautiful, fragrant fields Americans are using Stink-Free deoderant! |