Marketing Chapter 4

18 terms by Clairehevel 

Create a new folder

Advertisement Upgrade to remove ads

Ethics

Moral principles and values that govern actions and decisions of an individual or group

Law

Society's values and standards that are enforceable in the courts

Caveat Emptor

Before 60s, legal concept was unwelcome in the American business culture: "let the buyer beware"

Consumer Bill of Rights

JFK outlined this that codefined the ethics of exchange between buyers and sellers(4Rights)

Economic Espionage

The clandestine collection of trade secrets or proprietary info about a company's competitors

Corporate Culture

Set of values, ideas, and attitudes that is learned about shared among the members of an organization

Code of Ethics

Formal statement of ethical principles and rules of conduct

Whistle-Blowers

Employees who report unethical or illegal actions of their employers

Moral Idealism

Personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome

Utilitarianism

Personal moral philosophy that focuses on the "greatest good for the greatest number" by assuming the costs and benefits of the consequences of ethical behavior

Social Responsibility

Organizations are part of a larger society and are accountable to that society fro their actions

Triple-bottom Line

Recognition of the need for organizations to improve the state of people, planet, and footprint simultaneously if they are to achieve sustainable, long-term growth

Green marketing

Marketing efforts to produce, promote, and reclaim environmentally sensitive products

ISO: International Standards Organization

Worldwide standards for environmental quality and green marketing practices (148 countries)

Cause Marketing

Occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products

Social Audit

Systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility

Sustainable Development

Involves conducting business in a way that protects the natural environment while making economic progress

Greenwashing

The practice of making an unsubstantiated or mislead claim about the environmental benefits or a product, service, technology, or company practice

Please allow access to your computer’s microphone to use Voice Recording.

Having trouble? Click here for help.

We can’t access your microphone!

Click the icon above to update your browser permissions above and try again

Example:

Reload the page to try again!

Reload

Press Cmd-0 to reset your zoom

Press Ctrl-0 to reset your zoom

It looks like your browser might be zoomed in or out. Your browser needs to be zoomed to a normal size to record audio.

Please upgrade Flash or install Chrome
to use Voice Recording.

For more help, see our troubleshooting page.

Your microphone is muted

For help fixing this issue, see this FAQ.

Star this term

You can study starred terms together

NEW! Voice Recording

Create Set