NAME: ________________________
5 Written Questions
5 Matching Questions
 comparative scales? constant, rank order, pairing CRO
 if a relationship exists the null hypothesis is?
 measurement?
 step 4 causal and descriptive? 3
 2+ scale variables tool? 2S C
 a rejected
 b assigning numbers/symbols to object according to prespecified, uniform rules that do not change
 c direct comparison
ordinal or rank properties
e.g. constant sum, rank order, paired comparison  d correlation
 e >statistical techiniques to investigate relationship between:
2+ catagorical variables
2+ scale variables
1+ scale independent and 1+ scale dependant
5 Multiple Choice Questions
 1) SUD: do you..oxymoronic?
2) SD: do you..alternatives?
3) UUD: do you?
4) UD: projective techniques
associaiton, completion, construction, expressive  qualitative, whyinsights feelings emotions
 categorises the variables in meaningful way
based on centile statistics  oxymoronic words on a scale
 personal tests on sample of target population
5 True/False Questions

types of surveys? 5 → personal
phone
mail
online
combo 
validity and reliability? → 1) V = R  no random/ systematic error
2) unR # V
3) R #/= V due to systematic error
4) R is neccessary but not sufficient condition for V 
inability to answer? → consistent measures across time and items
internal consistency highly correlated
stability same results over time 
regression equation? → y=a+bx+cx...e

cross tab? frequency count → combined frequency count
calc %s in direction of the IV
look for large %s along diagonal <50%
observational only
>Chi Square