NAME: ________________________

MARK 203 1 & 2 Test

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5 Written Questions

5 Matching Questions

  1. problems are depicted on a?
  2. generalisability?
  3. likert?
  4. survey? 4
  5. regression? linear of IV and DV
  1. a agreement or disagreement to a statement about the stimulus
  2. b decison tree
  3. c -looks for linear relationship
    -<.05 shows relationship between IV and DV
    -regression equation to predict DV's for varying IV's
    -RSQ=variance in the DV explained by the IV's
    -backward regression=determine optimal V's to explain varience in DV
  4. d generalisation over all situations
  5. e 1) question format- structure/ disguise
    2) question wording- simple,
    unambiguous, length
    3) question content- one of more? required?
    4) sequence and layout- easy first, sensitive last, general to specific

5 Multiple Choice Questions

  1. cross tabulation
  2. no reponses given- survey intros, to many possibilities, precision is important
    -ad: no influence, wide range responses
    -disad: time consuming, variability of depth and response, requires interpretation, recording precision difficult
  3. assigning numbers/symbols to object according to pre-specified, uniform rules that do not change
  4. >statistical techiniques to investigate relationship between:
    2+ catagorical variables
    2+ scale variables
    1+ scale independent and 1+ scale dependant
  5. statistical test of the relationship between variables
    -sig <.05 relationship exists

5 True/False Questions

  1. semantic differential?assigning numbers/symbols to object according to pre-specified, uniform rules that do not change


  2. three types of research design?causal


  3. overcoming unwillingness to respond?disguise e.g. phrasing in third person, using innocuous questions


  4. structure and disguise?assigning a figure of importance to each attribute to total 100


  5. problem definiton?problem and opportunities


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