NAME

Question Types


Start With


Question Limit

of 64 available terms

Advertisement Upgrade to remove ads

5 Written Questions

5 Matching Questions

  1. three types of research design?
  2. ordinal scale?
  3. survey design? I M Q S W SL
  4. exploratory individual?
  5. step 3 exploratory?
  1. a causal
    descriptive
    exploratory
  2. b >interviews, focus groups, case studies of groups or individuals
    -chosing numbers depends on the problem, target audience, time and cost
  3. c categorises the variables in meaningful way
    -based on centile statistics
  4. d indepth interviews
  5. e 1) info needed- exploratory research to gain insight- who? where? how?
    -consider target market
    2) method
    3) questions
    -that overcome unwillingnes to respond
    -avoid double barrelled questions
    -link to research
    4) structure-open vs close ended, structured
    5) wording-simple, appropriate length, non leading
    6) sequence and layout- gernal to specific, senstive questions later

5 Multiple Choice Questions

  1. scale dependent vairable and 1 or more independent variables that are levels (0 or 1)
  2. statistical test of the relationship between variables
    -sig <.05 relationship exists
  3. no reponses given- survey intros, to many possibilities, precision is important
    -ad: no influence, wide range responses
    -disad: time consuming, variability of depth and response, requires interpretation, recording precision difficult
  4. -looks for linear relationship
    -<.05 shows shows 2 variables related
    -pearsons indicated strength of relationship (ignore negatives) 1=perfect linearity, 0=random
    -direction (+/-)
    -infer cause and effect e.g. draw causal diagram
  5. regression

5 True/False Questions

  1. step 4 causal and descriptive? 3>statistical techiniques to investigate relationship between:
    2+ catagorical variables
    2+ scale variables
    1+ scale independent and 1+ scale dependant

          

  2. if a relationship exists the null hypothesis is?significance is <.05

          

  3. attribute dollar value?measures distance between any two points on scale
    -random start and measurement
    -based on additional statistical techniques
    e.g likert

          

  4. influences on survey types? 4target
    cost
    time
    response rate

          

  5. regression? linear of IV and DV-looks for linear relationship
    -<.05 shows shows 2 variables related
    -pearsons indicated strength of relationship (ignore negatives) 1=perfect linearity, 0=random
    -direction (+/-)
    -infer cause and effect e.g. draw causal diagram

          

Create Set