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5 Written questions

5 Matching questions

  1. issues with noncomparative scales?
  2. descriptive design?
  3. step 4 causal and descriptive? 3
  4. causal design?
  5. market share?
  1. a >statistical techiniques to investigate relationship between:
    2+ catagorical variables
    2+ scale variables
    1+ scale independent and 1+ scale dependant
  2. b quantitative, who what where when how
  3. c quanititative, cause and effect
  4. d total of all available options in terms their attribute levels e.g 0,1,1
  5. e labeling

5 Multiple choice questions

  1. disguise e.g. phrasing in third person, using innocuous questions
  2. >interviews, focus groups, case studies of groups or individuals
    -chosing numbers depends on the problem, target audience, time and cost
  3. rejected
  4. assigning numbers/symbols to object according to pre-specified, uniform rules that do not change
  5. nature of problem
    target market
    cost and time

5 True/False questions

  1. influences on survey types? 4target
    response rate


  2. 2+ categorical variables tool? 2C CTcross tabulation


  3. comparative scales? constant, rank order, pairing CROdirect comparison
    -ordinal or rank properties
    e.g. constant sum, rank order, paired comparison


  4. levels?agreement or disagreement to a statement about the stimulus


  5. open ended questions?no reponses given- survey intros, to many possibilities, precision is important
    -ad: no influence, wide range responses
    -disad: time consuming, variability of depth and response, requires interpretation, recording precision difficult


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