Print test
5 Written questions
5 Matching questions
 measurement?
 comparative scales? constant, rank order, pairing CRO
 likert?
 interval scale?
 chi square?
 a statistical test of the relationship between variables
sig <.05 relationship exists  b assigning numbers/symbols to object according to prespecified, uniform rules that do not change
 c agreement or disagreement to a statement about the stimulus
 d measures distance between any two points on scale
random start and measurement
based on additional statistical techniques
e.g likert  e direct comparison
ordinal or rank properties
e.g. constant sum, rank order, paired comparison
5 Multiple choice questions
 oxymoronic words on a scale
 labeling
ignorance
balance  quantitative, who what where when how
 scaled independently
interval or ratio scaled
e.g. continuous/itemized rating scale likert, semantic, stapel  disguise e.g. phrasing in third person, using innocuous questions
5 True/False questions

market share? → total of all available options in terms their attribute levels e.g 0,1,1

problems are depicted on a? → problem and opportunities

constant sum? → assigning a figure of importance to each attribute to total 100

inability to answer? → uncertainty provide alternatives
avoid generalisations and estimates 
interview methods? → personal
telephone
mail
fax
online
combos