NAME: ________________________
← MARK 203 1 & 2 Test
5 Written Questions
5 Matching Questions
 problems are depicted on a?
 generalisability?
 likert?
 survey? 4
 regression? linear of IV and DV
 a agreement or disagreement to a statement about the stimulus
 b decison tree
 c looks for linear relationship
<.05 shows relationship between IV and DV
regression equation to predict DV's for varying IV's
RSQ=variance in the DV explained by the IV's
backward regression=determine optimal V's to explain varience in DV  d generalisation over all situations
 e 1) question format structure/ disguise
2) question wording simple,
unambiguous, length
3) question content one of more? required?
4) sequence and layout easy first, sensitive last, general to specific
5 Multiple Choice Questions
 cross tabulation
 no reponses given survey intros, to many possibilities, precision is important
ad: no influence, wide range responses
disad: time consuming, variability of depth and response, requires interpretation, recording precision difficult  assigning numbers/symbols to object according to prespecified, uniform rules that do not change
 >statistical techiniques to investigate relationship between:
2+ catagorical variables
2+ scale variables
1+ scale independent and 1+ scale dependant  statistical test of the relationship between variables
sig <.05 relationship exists
5 True/False Questions

semantic differential? → assigning numbers/symbols to object according to prespecified, uniform rules that do not change

three types of research design? → causal
descriptive
exploratory 
overcoming unwillingness to respond? → disguise e.g. phrasing in third person, using innocuous questions

structure and disguise? → assigning a figure of importance to each attribute to total 100

problem definiton? → problem and opportunities