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5 Written Questions

5 Matching Questions

  1. inability to answer?
  2. exploratory groups?
  3. 2+ categorical variables tool? 2C CT
  4. issues with noncomparative scales?
  5. noncomparative scales? likert, semantic, stapel LSL
  1. a labeling
    ignorance
    balance
  2. b scaled independently
    -interval or ratio scaled
    e.g. continuous/itemized rating scale- likert, semantic, stapel
  3. c 1) nominal, delphi, leaderless discussion
    2) focus group discussion led by moderator with 8-12 homogenous people
  4. d -uncertainty- provide alternatives
    -avoid generalisations and estimates
  5. e cross tabulation

5 Multiple Choice Questions

  1. oxymoronic words on a scale
  2. causal
    descriptive
    exploratory
  3. categorises the variables in meaningful way
    -based on centile statistics
  4. personal tests on sample of target population
  5. direct comparison
    -ordinal or rank properties
    e.g. constant sum, rank order, paired comparison

5 True/False Questions

  1. market share?total of all available options in terms their attribute levels e.g 0,1,1

          

  2. interview methods?personal
    telephone
    mail
    fax
    online
    combos

          

  3. step 4 causal and descriptive? 3>statistical techiniques to investigate relationship between:
    2+ catagorical variables
    2+ scale variables
    1+ scale independent and 1+ scale dependant

          

  4. if a relationship exists the null hypothesis is?rejected

          

  5. 1+ scale independent and 1+ scale dependent tool? 1S1C Rregression

          

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