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5 Written questions

5 Matching questions

  1. ratio scale?
  2. nominal scale?
  3. stapel
  4. survey design? I M Q S W SL
  5. attribute dollar value?
  1. a numbers serve as labels for classifying
    -mutually exclusive e.g male=1 female=2
    -based on frequency counts
  2. b price customers would be prepared to pay
    - (price level difference/ Price B) x Attributes B
  3. c all properties of NOI
    -has absolute zero
    -all statistical techniques
  4. d intensity and direction relating to a stimuli aspect
  5. e 1) info needed- exploratory research to gain insight- who? where? how?
    -consider target market
    2) method
    3) questions
    -that overcome unwillingnes to respond
    -avoid double barrelled questions
    -link to research
    4) structure-open vs close ended, structured
    5) wording-simple, appropriate length, non leading
    6) sequence and layout- gernal to specific, senstive questions later

5 Multiple choice questions

  1. causal
    descriptive
    exploratory
  2. >statistical techiniques to investigate relationship between:
    2+ catagorical variables
    2+ scale variables
    1+ scale independent and 1+ scale dependant
  3. no reponses given- survey intros, to many possibilities, precision is important
    -ad: no influence, wide range responses
    -disad: time consuming, variability of depth and response, requires interpretation, recording precision difficult
  4. >interviews, focus groups, case studies of groups or individuals
    -chosing numbers depends on the problem, target audience, time and cost
  5. cross tabulation

5 True/False questions

  1. pretesting questioniare?no reponses given- survey intros, to many possibilities, precision is important
    -ad: no influence, wide range responses
    -disad: time consuming, variability of depth and response, requires interpretation, recording precision difficult

          

  2. conjoint analyse variables?scale dependent vairable and 1 or more independent variables that are levels (0 or 1)

          

  3. overcoming unwillingness to respond?no reponses given- survey intros, to many possibilities, precision is important
    -ad: no influence, wide range responses
    -disad: time consuming, variability of depth and response, requires interpretation, recording precision difficult

          

  4. types of surveys? 5nominal
    ordinal
    interval
    ratio

          

  5. generalisability?generalisation over all situations

          

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