5 Written Questions
5 Matching Questions
 inability to answer?
 exploratory groups?
 2+ categorical variables tool? 2C CT
 issues with noncomparative scales?
 noncomparative scales? likert, semantic, stapel LSL
 a labeling
ignorance
balance  b scaled independently
interval or ratio scaled
e.g. continuous/itemized rating scale likert, semantic, stapel  c 1) nominal, delphi, leaderless discussion
2) focus group discussion led by moderator with 812 homogenous people  d uncertainty provide alternatives
avoid generalisations and estimates  e cross tabulation
5 Multiple Choice Questions
 oxymoronic words on a scale
 causal
descriptive
exploratory  categorises the variables in meaningful way
based on centile statistics  personal tests on sample of target population
 direct comparison
ordinal or rank properties
e.g. constant sum, rank order, paired comparison
5 True/False Questions

market share? → total of all available options in terms their attribute levels e.g 0,1,1

interview methods? → personal
telephone
mail
fax
online
combos 
step 4 causal and descriptive? 3 → >statistical techiniques to investigate relationship between:
2+ catagorical variables
2+ scale variables
1+ scale independent and 1+ scale dependant 
if a relationship exists the null hypothesis is? → rejected

1+ scale independent and 1+ scale dependent tool? 1S1C R → regression