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5 Written Questions

5 Matching Questions

  1. problem definiton?
  2. step 4 causal and descriptive? 3
  3. pretesting questioniare?
  4. causal design?
  5. validity?
  1. a quanititative, cause and effect
  2. b personal tests on sample of target population
  3. c problem and opportunities
  4. d >statistical techiniques to investigate relationship between:
    2+ catagorical variables
    2+ scale variables
    1+ scale independent and 1+ scale dependant
  5. e are you measuring what you set out to measure

5 Multiple Choice Questions

  1. correlation
  2. y=a+bx+cx...e
  3. causal
    descriptive
    exploratory
  4. labeling
    ignorance
    balance
  5. decison tree

5 True/False Questions

  1. attribute dollar value?measures distance between any two points on scale
    -random start and measurement
    -based on additional statistical techniques
    e.g likert

          

  2. inability to answer?-uncertainty- provide alternatives
    -avoid generalisations and estimates

          

  3. measurement?0 or 1 e.g high or low

          

  4. types of scales? NOIRnominal
    ordinal
    interval
    ratio

          

  5. interview methods?personal
    telephone
    mail
    fax
    online
    combos

          

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