letters share an equal amount of space, no matter their size
letters take up space relative to their size
vertical spacing of lines of text
horizontal spacing between letters
vertical spacing between large blocks of text
characters have attributes on the tips
characters do not have attributes on the tips
typeface designed strictly to catch the eye
characters appear to have been written by hand.
the basic design of a character
a specific size, weight, and style applied to a character
the slant and weight of a character, such as bold or italic.
a group of similarly formatted typefaces
the design of the characters and the way they are presented on the page.