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5 Written Questions

5 Matching Questions

  1. Marketers' Goal
  2. Psychologists Segmentation
  3. Context
  4. Segmenting
  5. Price
  1. a grouping customers with similar needs
  2. b Create marketing mixes that meet the segment's needs
  3. c Consumers have different motivations that drive their purchases
  4. d how much
  5. e macro-environmental factors facing firm

5 Multiple Choice Questions

  1. Need to determine pricing
  2. behaviors people engage in
    Attitudes can't be observed; behaviors can
  3. identify need/want, search possible solution, build consideration set
  4. Business to Consumer;
  5. High involvement; purchase something that hasn't been purchased before requiring much thought and planning

5 True/False Questions

  1. Breadth Segmentation Strategydifferent products for different segments

          

  2. Marketing SegmentationOne-to-one Marketing (not profitable)
    Marketing Segmentation (just right)
    Mass Marketing (low customer satisfaction)
    Niche between One-to-one and MKT Segmentation

          

  3. GeographicCultural differences can exist between countries or within a country
    Hot climates require different products than cold climates

          

  4. Valspsychographic segmentation tool
    Marketers determine people's attitudes and what they value and use this knowledge to communicate effectively

          

  5. Easier to keep customer or find new?an agent buying something on behalf of an organization

          

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