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5 Written questions

5 Matching questions

  1. Modified Rebuy
  2. B2B
  3. Competitor
  4. Postpurchase
  5. Perceptual Fluency
  1. a customer satisfaction, likelihood to repeat, generate word of mouth
  2. b Business to Business;
  3. c firm works against and how they compare to the firm in terms of resources, capabilities
  4. d Medium involvement; something about the purchase is altered requiring some thought
  5. e Customers may pay the most attention to the content of a message

5 Multiple choice questions

  1. behaviors people engage in
    Attitudes can't be observed; behaviors can
  2. consumers block out what is not relevant
  3. Low Involvement: Convenience, Straight Rebuy
    Medium Involvement: Shopping, Modified Rebuy
    High Involvement: Specialty, New Buy
  4. macro-environmental factors facing firm
  5. Stage 1: Determine consideration set; Stage 2: Determine brands in detail

5 True/False questions

  1. Psychologists SegmentationImperfect competition exists; consumers have heterogeneous needs


  2. Sensation/Perceptionhear, taste, smell, touch


  3. ProfitabilityNeed to determine pricing


  4. Attitudescommunicating benefits of product to intended target


  5. STPBusiness to Consumer;


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