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5 Written questions

5 Matching questions

  1. Non-compensatory method
  2. Company
  3. 4 P's
  4. Demographics
  5. Straight Rebuy
  1. a Marketers may change marketing mix
  2. b Product, Price, Place, Promotion
  3. c if a brand doesn't have important attributes, it is cut
  4. d Low involvement; purchase what was purchased last time with little or no thought
  5. e a firm's capabilities/resources

5 Multiple choice questions

  1. strategic fit (corporate vision)
  2. Imperfect competition exists; consumers have heterogeneous needs
  3. Segmentation, Targeting, Positioning
  4. benefits, what to make
  5. brands are attached to specific attributes in consumers' memory

5 True/False questions

  1. Pricebenefits, what to make


  2. One-to-one marketingstrategic fit (corporate vision)


  3. Selective Attentionconsumers block out what is not relevant


  4. Sensation/Perceptionconsumers block out what is not relevant


  5. Market SegmentA group of customers who share similar inclinations toward a brand


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