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5 Written Questions

5 Matching Questions

  1. Attitudes
  2. Compensatory model
  3. Perceptual Fluency
  4. Place
  5. Tailored Segmentation Strategy
  1. a different products for different segments
  2. b a mix of beliefs and importance weights (beliefs, importance)
  3. c Customers may pay the most attention to the content of a message
  4. d where to distribute product
  5. e cost/benefits; One excellent attribute can compensate for a poor attribute

5 Multiple Choice Questions

  1. compare all brands on most important attribute
  2. ad that is shown so quickly that is doesn't meet the threshold of liminal recognition
  3. an exchange relationship between a firm and its customers
  4. firm's current and potential customers
  5. brands are attached to specific attributes in consumers' memory

5 True/False Questions

  1. ValsStrengths, Weaknesses, Opportunities, Threats


  2. Purchaseidentify need/want, search possible solution, build consideration set


  3. Behavioral SegmentationThe market is comprised of different segments


  4. B2BBusiness to Business;


  5. Postpurchasecustomer satisfaction, likelihood to repeat, generate word of mouth


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