|
 Why are some settings unavailable for opt out? | This depends on your level of access. Administrative, standard and reports users all have different levels of access and notifications. |
| Regardless of account preferences, will an advertiser receive an email notification if a billing issue causes an ad to stop running? | Not always |
| Which notification topics are designed to help advertisers improve account performance? | Customized help and performance suggestions |
| If you're alerted that the average position for a given keyword has shifted down more than three positions, what actions might you take to improve the ad position? | Use keyword matching options, use multi-word specific keywords, descriptive and specific ad text, delete poorly performing ads. |
| What other keyword level alerts might be useful to you? | Cost per click, conversions, cost / daily budget. |
| What alert triggers are available at the ad group level? | Cost, average cost per click, avg position, # clicks, # impressions, conversions, etc. |
| Can more than one campaign be edited at the same time? If so, how? | Yes, On the All online campaigns page, check the boxes next to the campaigns you want to edit. |
| What is inline editing? | In-line editing lets you edit ads, keywords, placements, and bids right where you see them in your account. |
| Are demographic options available for campaigns that are only running on the Search network? | Yes |
| What options are available for targeting specific mobile carriers? | You can target specific carriers. |
| What marketing objectives will benefit most from the use of mobile ad s? | mobile ads campaign can increase their exposure at a lower CPC (cost-per-click). Mobile image ads are a great branding tool and can achieve higher clickthrough rates and lower CPCs than on desktop. |
| Is Display Network targeting required to run an mobile image ad? | No |
| How will geographic targeting impact ad impressions for a mobile campaign? | It can enhance your listings saving you money as you target your audience with improved accuracy. |
| How might a strong call to action impact ad performance? | It will improve it by encouraging users to click your ads. |
| Why might an advertiser include a keyword in the ad title? | Helps draw attention to your add by showing users that your ad relates to their search. |
| Can including a purchase price in the ad text reduce unwanted clicks? | Yes this attracts interested users and also helps prevent unwanted clicks. |
| What are the two pricing options for video ads? | CPC and CPM |
| How do video ads help expand brand reach? | Online video is one of the largest areas of media consumption, with an audience of hundreds of millions who are open and accustomed to advertising in video content. Video placements can help you expand your brand reach across a large demographic of global users who are eager to view, share, and create new video content online. |
| What geographic targeting options are available for video ads? | Country, region, city, area. |
| Are mobile devices targeted by default? | Yes |
| How is Quality Score calculated for these device platforms? | Quality Score is calculated the same way regardless of which device platform you choose to target. |
| How can an advertiser see performance statistics by device platform? | If your campaign is targeting both device platforms, aggregated performance statistics will be shown in your campaign. If you'd like to see performance statistics broken out by device type, click the Segment button on your campaign details page, then choose the Device option. |
| Why might you want to target iPhone and smart phone users? | However, as the number of mobile devices using full browsers increases, and as their use grows, so should your ad activity on those campaigns opted in to targeting these devices. |
| How does the Quality Score on a search-based ad affect its performance on the Display Network? | In general, the higher your Quality Score, the lower your costs and the better your ad position. |
| How often is Quality Score calculated? | A Quality Score is calculated every time your keyword matches a search query -- that is, every time your keyword has the potential to trigger an ad. |
| In general, how will a higher Quality Score affect cost and ad position? | Because Quality Score measures relevancy, a high Quality Score generally means that your ads will appear in a higher position and at a lower cost-per-click (CPC). |
| When might you consider targeting another language? | When your target audience uses that other language. |
| What are the different targeting options for location targeting? | Country, region, city, area. |
| When might you exclude a location from your campaign? | When it performs poorly or you do not do business there. |
| Managed Placements allow advertisers to hand select pages to show ads. Why might an advertiser wish to target a site or page within a site? | Sites that may attract their audience or prove to have good ROI. |
| Can unique bids for each placement change ad delivery? | You can increase or decrease your ad delivery by setting unique bids for each of your managed placements, or you can use managed placements to restrict the sites in the Display Network where your ads appear. |
| How can an advertiser prevent an ad from showing on a given website? | They can block it |
| When would you use the Sites tab versus the Topics or Page Types tabs? | When you want to block a specific site vs an entire topic. |
| What advertisers might benefit from excluding sites? | Sites who want to exclude their competitors. |
| When might an advertiser want to target to a game or feed? | We've found that ad campaigns for the entertainment and media, consumer packaged goods, consumer technology, and financial services brands perform best in the context of an online gaming experience. |
| Which ad formats may be targeted to a web feed? | You can target your text and image ads to specific web feeds across the hundreds of thousands of sites across the Display Network. |
| What steps should you take if your campaign is spending it's budget before the end of the day? | Change your add setting to distribute throughout the day. |
| When might you consider increasing your daily budget? | When you consistently limit your clicks because of budget. |
| What are some tools you can use to estimate traffic and spend for a set of keywords? | The Traffic Estimator provides traffic and cost estimates for keywords. Get estimates for a keyword's status, search volume, average cost-per-click (CPC), cost per day, and average position. |
| Why is it imperative that your landing page works in conjunction with your ad text? | This improve your quality score. A call-to-action encourages users to click on your ad and ensures they understand exactly what you expect them to do when they reach your landing page. |
| How might confusing landing pages discourage your site visitors from taking actions on your site? | Users have a short attention span so they may just leave and not take action. |
| How does relevant and original content contribute to landing page quality? | It improves your quality score thus increasing your position, cost, and clicks. |
| Even though the client is only offering their services in three locations, would it make sense to target the entire country? Why might it be worth considering this? | Yes because if your business products or services can be sold nationwide it could be good for your business. |
| ! | You can use ONE exclamation point in ad text |
| Superlatives | You can use superlatives like "best" if they are backed up by a third party |
| Ads after you opt out of search network | When you opt-out of the Google search network, your ads still show on Google search results pages, but do not show on Google's search partners. |
| Embedded match | Embedded match allows the ad to appear on all variations of the keyword except for the exact match of the keyword. Embedded match utilizes phrase match, exact match, and negative match. |
| Site targeted image CPM | In order for a site-targeted image ad to appear on a page, its CPM must outrank the eCPM of the top four keyword-targeted text ads |
| Google Analytics | In Google analytics - Use the Product Merchandising reports to see which keywords resulted in sales of a certain product. In Google analytics - Pages with the highest $Index are those pages which were commonly visited prior to high-value conversions during the same visit. |
| Tagging Links | Tagging your links helps to get information in your reports about your various marketing efforts. Analytics offers 5 campaign tracking variables. The 5 predefined variables which Analytics offers are Campaign, Source, Medium, Term, and Content. |
| Editing Keywords | When editing keywords using the Find and Edit Keywords Tool, the AdWords system considers the edited words as new keywords. |
| Site Exclusion | Site Exclusion is applied at the Campaign level. |
| Keyword Grouper | The Keyword Grouper in the Adwords Editor regroups keywords from one ad group into more granular ad groups |
| Account | Your account is associated with your unique sign-in and billing information, and contains one or more campaigns. |
| Campaign | At the campaign level, you choose your budget, geographic and language targeting, Google Network distribution preferences, and end dates. A campaign can contain one or more ad groups |
| Ad group | Within each ad group, you create ads and choose keywords and placements. You also set bids for the ad group or for individual keywords or placements. |