Media Literacy - Core Concepts

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Flash cards that teach the five core concepts of media literacy.

Core Concept #1

All media messages is "Constructed".

Core Concept #2

Media messages are constructed using a creative language with its own rules.

Core Concept #3

Different people experience the same media message differently.

Core Concept #4

All media has embedded values and points of view.

Core Concept #5

Media messages are constructed to gain power, profit, and or influence.

CC #1 Key Question

Who created the message (media)?

CC #2 Key Question

What techniques are used to attract my attention?

CC #3 Key Question

How might different people understand this message differently from me?

CC #4 Key Question

What lifestyles, values, and points of view are represented or omitted from this message?

CC #5 Key Question

Why was this message sent?

CC #1 Key Word

Authorship

CC #2 Key Word

Format

CC #3 Key Word

Audience

CC #4 Key Word

Content

CC #5 Key Word

Purpose

Core Concept Addendum

In our world the media constructs our reality.

Media Literacy Definition

The ability to access, analyze, evaluate, and create media in a variety of forms.

Ask Questions

How to start being a media literate person.

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