Core Concept #1
All media messages is "Constructed".
Core Concept #2
Media messages are constructed using a creative language with its own rules.
Core Concept #3
Different people experience the same media message differently.
Core Concept #4
All media has embedded values and points of view.
Core Concept #5
Media messages are constructed to gain power, profit, and or influence.
CC #1 Key Question
Who created the message (media)?
CC #2 Key Question
What techniques are used to attract my attention?
CC #3 Key Question
How might different people understand this message differently from me?
CC #4 Key Question
What lifestyles, values, and points of view are represented or omitted from this message?
CC #5 Key Question
Why was this message sent?
CC #1 Key Word
CC #2 Key Word
CC #3 Key Word
CC #4 Key Word
CC #5 Key Word
Core Concept Addendum
In our world the media constructs our reality.
Media Literacy Definition
The ability to access, analyze, evaluate, and create media in a variety of forms.
How to start being a media literate person.