5 Written Questions

1. the type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight
2. a specific group of people for whom you design your documents; can be categorized by age, gender, income
3. the measure of lightness and darkness in color
4. maintaining the same layout and style throughout the publication; i.e. fonts, colors, spacing, graphic elements, etc.
5. the physical or visual size of a publication or an object in the publication

5 Matching Questions

1. Tri-fold
2. Spiral binding
3. Flow
4. Thumbnail sketch
5. Layout

1. a a small sketch that shows only the large elements of the page
2. b the arrangement of all key parts of a publication without including specific content
3. c a type of binding that secures pages by using metal combs or plastic combs that fit into holes punched along the edge of the pages; allows the publication to lay flat when opened
4. d two parallel folds resulting in three panels on each side of the paper; also known as a brochure fold
5. e the visual path created by the arrangements of elements

5 Multiple Choice Questions

1. the use of the same visual effects a number of times in the same project; works to create visual unity
   1. Repetition
   2. Ream
   3. Z-pattern
   4. Letter
2. the differences in values, colors, textures, shapes, and other elements within a presentation
   1. Mass
   2. Bond
   3. Contrast
   4. Texture
3. the distance or area between or around things; separates or unifies, highlights, and gives the eye a visual rest
   1. Value
   2. Mass
   3. Space
   4. Shape
4. the actual weight in pounds of 500 full sheets of paper regardless of the basic size or grade of paper; paper sizes vary based on the type of paper; also known as ream weight
   1. Alignment
   2. Repetition
   3. Newsprint
   4. Paper weight
5. rough draft of the finished publication that shows the major elements of the publication
   1. Layout
   2. Mock layout
   3. Contrast
   4. Focal point

5 True/False Questions

1. Perfect binding → a type of binding that secures pages by using metal combs or plastic combs that fit into holes punched along the edge of the pages; allows the publication to lay flat when opened

   True        False

2. Half fold → dividing the page in half; often called a booklet fold

   True        False

3. Unity → the combination of all elements working together to achieve a sense of harmony in your design; grouping related items close together

   True        False

4. Shape → the distance or area between or around things; separates or unifies, highlights, and gives the eye a visual rest

   True        False

5. Line → standard type of paper used in copiers and printers

   True        False