Comm in Society Test 1 practice
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Created by:
haleyluter on September 15, 2010
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75 terms
Terms | Definitions |
|---|---|
 third-person effect | the common attitude that others are influenced by media messages but we are not |
| culture | a set of values and shared beliefs |
| cultural hegemony | Conan O'brian promoting president of Finland is an example of... |
| noise | anything that interferes with or alters the message is considered... |
| burning tank theory | theory that claims television will always emphasize that which is most readily presented visually |
| gatekeepers | control the flow of media messages, ideas, and information; decide which messages reach the public |
| agenda setting | story order in news is an example of... |
| telecommunications act of 1996 | obliterated ownership restrictions |
| Time Warner | owns Warner Bros. film studios, Netscape, CNN, Time, People, and Sports Illustrated, formerly owned AOL |
| Viacom/CBS | owns: CBS Paramount Film and TV Blockbuster MTV and several other cable networks Several radio networks and stations |
| Sumner Redstone | owner of Viacom/CBS |
| GE-NBC-Universal | owns: GE NBC Universal Film and Television Telemundo several other tv networks and stations Comcast wants to buy this company |
| Disney | owns: ABC Television ESPN Pixar amusement parks the Muppets Marvel comics |
| News Corp | owns: 20th Century Fox Films Fox broadcast and cable TV stations New York Post and more than 175 newspapers The Wall Street Journal MySpace |
| Rupert Murdoch | owns News Corp |
| Payne Fund Studies 1929 | _________ studied the impact of movies on children's behavior in _____ |
| magic bullet theory | theory that states media messages move through society like a bullet |
| administrative | type of research that studies direct, immediate causes and effects (micro) |
| critical | type of research that examines larger cultural effects (macro) |
| paul lazarsfeld | considered the father of social science research, est. limited effects theories |
| dependency theory | idea that media's power is a function of audience members' dependency on the media and their content |
| uses and gratifications | idea that media don't do things to people; people do things with media |
| grand theory | a theory designed to describe and explain all aspects of a given phenomenon (i.e. mass society theory) |
| magic bullet theory | idea from mass society theory that media are a powerful "killing force" that directly penetrates a person's system |
| attitude change theory | theory that explains how people's attitudes are formed, shaped, and changed and how those attitudes influence behavior |
| cultivation analysis | idea that people's ideas of themselves, their world, and their place in it are shaped and maintained primarily through television |
| mass society theory | idea that the media are corrupting influences that undermine the social order and that "average" people are defenseless against their influence |
| two-step flow theory | idea that media's influence on people's behavior is limited by opinion leaders (lazarsfeld) |
| limited effects theory | idea that media's influence is limited by people's individual differences, social categories, and personal relationships |
| marshall mcluhan | said "the medium is the message" |
| johannes gutenberg 1456 | the printing press was invented by _____ _____ in ____ |
| still photograph 1839 | the ______ _______ was invented by L. Daguerre and N. Niepce in ____ |
| samuel morse 1844 | _____ ______ invented the telegraph in ____ |
| alexander graham bell 1876 | the telephone was invented by ________ ______ ____ in ____ |
| thomas edison 1877 | the phonograph was invented by _____ _____ in ____ |
| harry potter | _____ ______ sales now exceed 350 million copies worldwide and is translated into 63 languages |
| the da vinci code | ___ __ _____ ____ by dan brown sold more than 60 million copies and is translated into 44 languages |
| oprah winfrey | huge media entrepreneur who promotes books very successfully, incredible amount of power over book buying |
| 30,000 | in 1450, there were ______ books in europe |
| 10 to 12 million | in 1500, there were _________ books in europe |
| uncle tom's cabin 1851 | ____ _____ _____, written by harriet beecher stowe in ____, changed the public's opinion about slavery and helped spark the civil war |
| 1997 | online e-book stores appeared in ____ |
| public domain | any book published before 1923 is in the ______ ______ in the U.S. |
| copyrights | books can be released into the public domain by the owners of their __________ |
| advantages of e-books | portability, search, and possible hyperlinking are ________ __ _______ |
| disadvantages of e-books | format confusion, technological barriers, digital rights management, and fragility are __________ __ _______ |
| apple ipad | the _____ _____ was introduced in march 2010 and sold 3 million in the first 80 days |
| publick occurences | the first newspaper was called |
| john peter zenger | early publisher who published the new york weekly, trial for libel |
| the federalist papers | framework for the american government |
| the penny press | cheap newsprint, form of mass media, paper ready to the masses |
| benjamin harris boston 1690 | publick occurences was published by _____ _____ in ______ (city) in ____ (year) |
| two-step flow theory | oprah influencing book choices is an example of the .... |
| the new york sun | first major metropolitan daily |
| john jay james madison alexander hamilton | _______ _____, _______ ________ and ________ _______ were the authors of the federalist papers |
| telegraph | this invention established inverted pyramid style reporting because the most important messages was sent first (medium shaped the message) |
| benjamin day 1833 | ________ _____ published the New York Sun in ____ (year) |
| news hole | balancing of advertising and copy |
| wire services | New York Associated Press (1848), Associated Press (1900), and Reuters (1851) are examples of... |
| pulitzer prize | awarded every april since 1917 |
| nellie bly | around the world in 72 days, stunt journalism, investigative journalism |
| william randolph hearst | newspaper man who was suspected for causing the explosion that started the spanish american war |
| remington | name of the artist that hearst sent to draw the war |
| citizen kane 1941 | orson wells' movie, _______ _____ was about hearst and was released in ______ |
| meaning-making perspective | idea that active audience members use media content to create meaning, and meaningful experiences, for themselves |
| symbolic interactions | idea that people give meaning to symbols and then those symbols control people's behaviors in their presence |
| poor richard's almanack | written by benjamin franklin in 1732, sold 10,000 copies anually; contained short stories, poetry, weather predictions, and other facts and figures useful to a population |
| dominant (or mainstream) culture | the culture that seems to hold sway with the large majority of people, which is normative |
| cultural imperialism | the invasion of an indigenous people's culture by powerful foreign countries through mass media |
| hypercommercialism | increasing the amount of advertising and mixing commercial and noncommercial media content |
| payola | payment made by recording companies to DJs to air their records |
| ritual perspective | views media not as a means of transmitting "messages in space" but as central to "the maintenance of society in time" |
| transmissional perspective | sees media as senders of information for the purpose of control... media either have effects on our behavior or they do not |
| neo-marxist theory | theory that people are oppressed by those who control the culture, the superstructure, as opposed to the base |
| critical cultural theory | the idea that media operate primarily to justify and support the status quo at the expense of ordinary people |
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