A scholar who applies the scientific method to describe, predict, and explain recurring forms of human behavior.
A scholar who studies the ways in which symbolic forms can be used to identify with people, or to persuade them toward a certain point of view.
The assumption that truth is singular and is accessible through unbiased sensory observation.
Perceived competence and trustworthiness of a speaker or writer that affects how the message is pereceived.
A perceived role relationship that affects self-image and attitudes; based on the attractiveness of the role model and sustained if the relationship remains salient
Names for those who study this approach include: humanist, critic, deconstructivist, postmodernist, hermeneuticist, phenomenologist, poststructuralis
Study of what it's like to be another person, in a specific time and place; assumes there are few important panhuman similarities.
Liberation from any form of political, economic, racial, religious, or sexual oppression; empowerment.
Subject is an experiment who experiences no form of the independent variable; a no-treatment comparison group.
A research method that manipulates a variable in a tightly controlled situation in order to find out if it has a predicted effect.
A method of participant observation designed to help a researcher experience a culture's complex web of meaning.
Scholars who use theory to reveal unjust communication practices that create or penetrate an imbalance of power.
A research method that uses questionnaires and interviews to collect self-reported data that reflects what respondents think, feel, or intend to do.
Burke's dramatistic pentad
A five-pronged method of rhetorical criticism to analyze a speaker's persuasive strategy- act, scene, agent, agency, purpose.
Source credibility theory
Theory that says that expertise and trustworthiness are the two main ingredients of perceived credibility.
According to the objective approach, ____ is an essential tool in the scientific effort to predict and explain.
According the objective approach, though a theory may sound plausible, we can't be sure until it's valid until its been ____.
Objective theory. When people forge a bond of identification w/ a highly attractive figure, they'll gladly embrace the persuasive pitch.