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5 Written Questions

5 Matching Questions

  1. Vertical Integration
  2. Forecasting Equation
  3. Top Down Approach
  4. Supply Chain Management
  5. Customer Benefits of Branding
  1. a brands identify company ownership, make customer decision making easier, serve as status symbol
  2. b idea generation, design and development, commercialization
  3. c When manufactures competes with its partners
  4. d $SP = MP x PI x Pr
  5. e when a company is dealing with partners that are upstream

5 Multiple Choice Questions

  1. attach same brand name to products (Nike, Adidas)
  2. offers a slightly broader product line but less depth
  3. Introduction, Growth, Maturity, Decline
  4. sell new product to current markets
  5. two companies collaborating in a joint venture to create a good or service for the customer

5 True/False Questions

  1. IntangibilityServices are simultaneously produced and consumed; services cannot be stored while goods can; services cannot be separated from provider while goods can


  2. Strategic Allianceone firms marketing channel is used to sell another firms products


  3. Channel Memberspartners that are downstream


  4. Global Brandstarts with a name; marketers should chose brand names that convey brand information; brand name meaning built over time; invoke a certain image


  5. Fixed CostDoes not change as level of output changes


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