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5 Written questions

5 Matching questions

  1. Highest Profit Items
  2. Search Qualities
  3. Yield Management Pricing
  4. Product Life Cycle Stages
  5. Supply Chain Management
  1. a Introduction, Growth, Maturity, Decline
  2. b attributes that may be evaluated prior to a purchase as the customer learns about competitive offerings
  3. c when a company is dealing with partners that are upstream
  4. d impulse buys, generally just below eye level height; kids cereal kept within reach of kids
  5. e changing of the price based on the day, time, week, and even season (airlines)

5 Multiple choice questions

  1. Does not change as level of output changes
  2. enhance communication
  3. implement low initial price and gradually increase as product grows/becomes known
  4. fixed cost / (unit selling price - unit variable cost)
  5. Consumer tastes
    Price and availability of similar products
    Consumer income

5 True/False questions

  1. Consumers experience brands...brands identify company ownership, make customer decision making easier, serve as status symbol


  2. ForecastingCompany can retain some control without complete ownership or capital expenditure


  3. Pricecan be either a good or service; central offering in the marketing exchange


  4. Exchangecompany offers something, customer offers something in return; goal is to create mutual benefit to establish long-term customer relationships


  5. Umbrella Approachincreases as price increases; demand increased when price increases
    (price x demand) - (fixed costs) - (variable costs x demand)


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