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5 Written questions

5 Matching questions

  1. Profit
  2. Fixed Cost
  3. New Product Development Process
  4. Supply and Demand
  5. Brand Communities
  1. a Does not change as level of output changes
  2. b Demand tends to decrease as price increases
  3. c revenue minus expenses
  4. d Customers who connect with like-minded customers
  5. e idea generation, refinement, obtain feedback, use results to develop prototype, test market on small scale, launch

5 Multiple choice questions

  1. offers a slightly broader product line but less depth
  2. Establish pricing goals
    Estimate demand, costs, and profits
    Choose a price strategy to help determine a base price
    Fine-tune the base price with pricing tactics
  3. can be either a good or service; central offering in the marketing exchange
  4. incentives are offered to consumers to pull products through the channel
  5. Introduction, Growth, Maturity, Decline

5 True/False questions

  1. Why improve products?better corporate pride, be consistent w/ image, attract customers, beat competition


  2. Exchangecombine brand image and brand personality


  3. Competitiondefined broadly


  4. FranchisingCompany can retain some control without complete ownership or capital expenditure


  5. 6 Principles to make ideas sticksimple, unexpected, concrete, credible, emotional and stories


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