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intrapersonal communication communication where one person is both the sender and receiver interpersonal communication the exchange of thoughts, feelings, and beliefs between two or more people oratory addressing an audience formally (usually a long and rhetorical address and often pompous) logical appeal attempting to persuade through appealing to the reader's sense of reason emotional appeal tries to persuade the reader by using words that appeal to the reader's emotions instead of to logic or reason ethical appeal When a writer tries to persuade the audience to respect and believe him or her based on a presentation of image of self through the text. dialogue a conversation between two persons motivation a need or desire that energizes and directs behavior stereotyping Judging someone on the basis of one's perception of the group to which that person belongs