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advertising a paid mass-mediated attempt to persuade client, sponsor the company or organization that pays for advertising Integrated Brand Promotion (IBP) the process of using a wide rang of promotional tools working together to create widespread brand exposure advertisement a specific message that someone or some organization has placed to persuade an audience advertising campaign a series of coordinated advertisements that communicate a reasonably cohesive and integrated theme audience a group of individuals who receive and interpret messages sent from companies target audience a particular group of consumers singled out by an organization for an advertising or promotion campaign trade journals are magazines published specifically for members of a trade and carry highly technical articles global advertising an ad used worldwide with only minor changes International advertising when firms prepare and place different advertising in different national markets outside their home market