the expression of attitudes about government and politics
the political attitudes and opinion about political and social issues developed during a child's development; the family may play a significant role; crucial period between ages 9 and 13
public opinion surveys used by major media pollsters to predict electoral winners with speed and precision. consist of interviews taken on election day of random voters
the group to be measured
a sample in which every element in the population has an equal chance of being selected
Dividing a population into subgroups (called "clusters") and forming a sample by randomly selecting clusters and including all individuals or objects in the selected clusters in the sample
important groups to which individuals belong or hope to belong and with whose norms individuals are likely to conform.
Social groups, such as family or friends, composed of intimate face-to-face relationships that strongly influence the attitudes and ideals of those involved; friends, office associates, social clubs
larger, more specialezed groups in which members engage in more impersonal, goal-oriented relationships for a limited period of time; fraternal, professional or religious groups.
a sample deliberately constructed to reflect several of the major characteristics of a given population
the phenomenon of a popular trend attracting even greater popularity
a set of fundamental beliefs about how government and politics should be conducted; usually discussed on a national level, or as the nation's general beliefs.