Exciting Emotions through connecting to the audience's needs
Establishing the writer/ speaker's credibility
Satisfying the audience's reason through proof-logical appeal
Example of Pathos
My father's love truly does live on. Through my mother, sister, and me, his love continues through our words and actions. The people my dad touched during his life also carry on his love. But even more tangibly, there are four strangers who are now aware of my father's immense spirit of love. For my father, the display of love did not cease when his heart did. His love continues to this day in the very lives of four strangers: the recipients of my dad's heart, live, kidneys, and pancreas. (example of....)
Example of Ethos
According to Dr. Hubert Blackstone, M.D. from Harvard University, organ donation is key to saving many lives. (example of...)
Example of Logos
In the year 2000, 22,953 transplants were performed in the United States. These organs were harvested from 5984 donors. However, more people still wait desperately for the gift of life. As of November 2, 2001, there were 78,802 people nationwide waiting for organs (example of...)
Words that are likely to produce a strong emotion
Reference to well-known person, place event, literary work, or another work of art.
Repetion of grammatical structure
Example of Charged Words
Examples of Allusion
"Some wonder if the war in Iraq is becoming Vietnam"
Example of Parralism
"I saw...I came...I conquered."