Intro to Fashion chapter 3

5 Written Questions

1. education level often determines income level and merchandise needs.
   each profession sets own dress standards
2. Population size and location
   Age
   Occupation of consumers
   Family Life Cycle
   Geographic Concentration
   Education
   Income
3. where people live determines clothing and accessories they need
   ex: California=warm, layed back, need light clothes
   Montana=cold, need warm clothes
4. Personality
   LIfy styles
   Attitudes
   Interests
   Opinions
5. "dinks"=dual income, no kids
   can increase their discretionary spending

5 Matching Questions

1. young unmarried buyers:
2. full nest 3:
3. Questionnaire must be:
4. lower middle class:
5. lower lower class:

1. a buying directed toward lesser-quality merch. often purchas trendy stuff that has been copied down to lower prices they can afford
2. b brief
   language appropraite to respondant
   arranged sequentially for smooth transition
   questions should be specific
   answere choices given wherever possible
3. c responsible only for themselves. Most of their income is spent on recreation, entertainment, clothes
4. d both mom and dad work
   kids are 17 and up but still dependant
5. e only purchase clothing and accessories when necessary
   more concerned with survival

5 Multiple Choice Questions

1. A person's income determines the quality and price of the fashion merchandise he or she purchases
   1. full nest 2:
   2. focus groups:
   3. full nest 3:
   4. Income:
2. prefer designer labels & fashion forward merchandise, more cautious in spending than upper classes
   like the secondary lines
   1. upper lower class:
   2. upper middle class:
   3. lower middle class:
   4. upper-upper class:
3. involves a small group of people and a moderator. the group evaluates the businesses offerings, methods, advertising, promotional endeavors, services, and so on
   about 10-15 people
   one-time or regular basis
   1. Income:
   2. full nest 2:
   3. full nest 3:
   4. focus groups:
4. the study of objective characteristics that motivate consumers to buy
   1. newly married:
   2. Demographics looks at:
   3. Demographics
   4. Psychographics:
5. Buying Motives
   Social Classes
   1. Questionnaire must be:
   2. Geographic concentration:
   3. Fashion industry evaluates potential markets on basis of:
   4. Ways to research consumer buying

5 True/False Questions

1. sole survivor 2: → those who have lost a spouse or life partner
   the survivor still works, now they need dating clothes too

   True        False

2. full nest 1: → arrival of children causes temporary reduction in funds.
   maternity leave, child care changes spending

   True        False

3. upper-upper class: → wealth may exceed upper-upper, but dont have the family history to be cool enough
   "new rich"
   dont care about cost, but more trendy and emotional in buying than upper upper

   True        False

4. Bridge merchandise: → goods that are well below couture, but above what is described as "better" sportswear and dresses

   True        False

5. buying motives are either → emotional, ex: for prestige
   rational, ex: for quality and reasonable price

   True        False