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6 Written questions

5 Multiple choice questions

  1. Page numbers can appear at the top, bottom, or sides of pages. Usually page one is not numbered in a newsletter.
  2. Bylines is a short phrase or paragraph that indicates the same of the author of an article in a newsletter.
  3. Often seen in newsletter design, the kicker is a short phrase set above the headline. The kicker can serve as an introduction or section heading to identify a regular column.
  4. Contains the return address and mailing address for newsletters that are self-mailers (newsletters that are folded and mailed without beibg inserted into an envelope).
  5. More familiarly known as a header, a running headline is repeating text - often the title of the publication - that appears, usually at the top, of each page or every other page in a newsletter design.

5 True/False questions

  1. End SignsA dingbat or printer's ornament used to mark the end of a story in a newsletter is an end sign. It signals the reader that they have reached the end of the article.

          

  2. JumplinesJumplines, also called continuation lines, typically appear at the end of a column, as in continuation on pages.

          

  3. HeadlineAfter the nameplate, the headline identifying each article in a newsletter is the most prominent text element.

          

  4. DeckOften seen in newsletter design, the kicker is a short phrase set above the headline. The kicker can serve as an introduction or section heading to identify a regular column.

          

  5. Mug ShotPhotograph of a person's head and shoulders with that person looking staiight into the camera.

          

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