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6 Written questions

5 Multiple choice questions

  1. Jumplines, also called continuation lines, typically appear at the end of a column, as in continuation on pages.
  2. More familiarly known as a header, a running headline is repeating text - often the title of the publication - that appears, usually at the top, of each page or every other page in a newsletter design.
  3. The body of the newsletter is the bulk of the text excluding the headlines and decorative text elements.
  4. Bylines is a short phrase or paragraph that indicates the same of the author of an article in a newsletter.
  5. The masthead is that section of a newsletter design, typically found on the second page (but could be on any page) that lists the name of the publisher and other pertinent data.

5 True/False questions

  1. DeckOften seen in newsletter design, the kicker is a short phrase set above the headline. The kicker can serve as an introduction or section heading to identify a regular column.

          

  2. SubheadSubheads appear within the body of articles to divide the article into smaller sections.

          

  3. Page NumbersBylines is a short phrase or paragraph that indicates the same of the author of an article in a newsletter.

          

  4. KickerOften seen in newsletter design, the kicker is a short phrase set above the headline. The kicker can serve as an introduction or section heading to identify a regular column.

          

  5. Table of ContentsContains the return address and mailing address for newsletters that are self-mailers (newsletters that are folded and mailed without beibg inserted into an envelope).

          

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