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6 Written questions

5 Multiple choice questions

  1. Contains the return address and mailing address for newsletters that are self-mailers (newsletters that are folded and mailed without beibg inserted into an envelope).
  2. A dingbat or printer's ornament used to mark the end of a story in a newsletter is an end sign. It signals the reader that they have reached the end of the article.
  3. Jumplines, also called continuation lines, typically appear at the end of a column, as in continuation on pages.
  4. Subheads appear within the body of articles to divide the article into smaller sections.
  5. Often seen in newsletter design, the kicker is a short phrase set above the headline. The kicker can serve as an introduction or section heading to identify a regular column.

5 True/False questions

  1. MastheadThe masthead is that section of a newsletter design, typically found on the second page (but could be on any page) that lists the name of the publisher and other pertinent data.


  2. NameplateThe banner on the front of a newsletter that identifies the publication is its nameplate.


  3. Continuation headMore familiarly known as a header, a running headline is repeating text - often the title of the publication - that appears, usually at the top, of each page or every other page in a newsletter design.


  4. DeckThe newsletter deck is one or more lines of text found between the headline and the body of the article. The deck elaborates or expands on the headline and topic of the accompanying text.


  5. Table of ContentsUsually appearing on the front page, the table of contents briefly lists articles and special sections of the newsletter and the page number for those items.


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