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6 Written Questions

5 Multiple Choice Questions

  1. After the nameplate, the headline identifying each article in a newsletter is the most prominent text element.
  2. The masthead is that section of a newsletter design, typically found on the second page (but could be on any page) that lists the name of the publisher and other pertinent data.
  3. Contains the return address and mailing address for newsletters that are self-mailers (newsletters that are folded and mailed without beibg inserted into an envelope).
  4. Usually appearing on the front page, the table of contents briefly lists articles and special sections of the newsletter and the page number for those items.
  5. The body of the newsletter is the bulk of the text excluding the headlines and decorative text elements.

5 True/False Questions

  1. Page NumbersBylines is a short phrase or paragraph that indicates the same of the author of an article in a newsletter.


  2. Running headSubheads appear within the body of articles to divide the article into smaller sections.


  3. KickerOften seen in newsletter design, the kicker is a short phrase set above the headline. The kicker can serve as an introduction or section heading to identify a regular column.


  4. Mug ShotPhotograph of a person's head and shoulders with that person looking staiight into the camera.


  5. End SignsA dingbat or printer's ornament used to mark the end of a story in a newsletter is an end sign. It signals the reader that they have reached the end of the article.


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