intro to fashion chapter 5

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Created by:

Shellshell12345  on October 10, 2010

Subjects:

intro to fashion

Description:

salt lake community college

world of fashion fourth edition

chapter 5

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intro to fashion chapter 5

fashion cycle
a style's introduction, growth, maturity, and decline
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fashion cycle a style's introduction, growth, maturity, and decline
introduction stage the designer's new styles are shown to the public with limited exposure ie: runnway
growth stage a style seems to catch fire, lower-priced variations and copies are marketed
maturity stage sales achieve their highest potential
decline stage the items are drastically reduced in the traditional stores and at very low selling prices
when the fashion designer creates his or her collections there is no guarantee that acceptance will follow
on sure-fire way to assure acceptance of a particular style is to have it worn by an admired member of society "trendsetters and fashion leaders"

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