Ch 6- Speech
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23 terms
Terms | Definitions |
|---|---|
 audience analysis | identifying audience characteristics to communicate more effectively |
| listening speaker | dialogical speaker who hears audience interests and concerns before, during, and after a speech |
| unmotivated audiences | lack a listening purpose or goal |
| random audience | attracted by a message that catches their attention; initially doing something else |
| passive audiences | unmotivated listeners who listen to accomplish other goals |
| motivated audiences | listen for a reason |
| self-selected audiences | choose to listen to a selected subject or speaker |
| homogeneous audiences | listeners who are similar in attitude |
| hostile audiences | listeners who are negative toward the topic or the speaker |
| demographic analysis | identifying audiences by populations they represent, such as age or ethnicity |
| salient | relevant or significant |
| ethnicity | heritage and cultural traditions, usually stemming from national and religious backgrounds |
| race | categories, often associated with stereotypes, based on physical characteristics |
| social category | culturally constructed category such as race and gender |
| gender | clusters of traits culturally labeled as masculine, feminine, or androgynous |
| psychological profile | assessment of an audience's beliefs, values, and attitudes |
| direct methods | asking the audience members directly for their opinion by questionnaires or interviews, for example |
| indirect methods | assessing audiences by observation or secondhand sources |
| scaled questions | asking for responses along a continuum; used to assess attitudes |
| credibility | listeners' impressions of your character, intentions, and abilities that make you more or less believable |
| prior or extrinsic credibility | credibility that speakers bring to the speech because of their experience and reputation |
| demonstrated or intrinsic credibility | obvious knowledge the speaker shows during the speech |
| terminal credibility | final impression listeners have of a speaker |
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