| Term | Definition |
| Debutantes & Contestants | They involve elaborate rituals of consumption, illusion, & construction of appearances. |
| signal | a sign with a relatively straightforward meaning that is easily understood and culturally agreed upon. |
| stimulus | characteristics of the person being |
| perceiver | characteristics of the perceiver |
| context | setting in which the stimulus is perceived |
| sterotype | are mental images, usually based on past experiences, that we use to place people into categories. They strategies for simplifying and reducing uncertainty |
| prejudice | occurs when stereotypes (1) are rigid and (2) information to the contrary is ignored (biased). |
| discrimination | when prejudice is acted on—a behavior |
| attribution | is the process of assigning causes for behavior; answers “why?”. |
| Categorization | is the process we use to classify things into groups so that non-identical things within a group are treated as equivalent |
| Social Categorization | Just as we learn to classify things through categorization, we also learn to classify people through categorization. |
| Impression Formation | Occurs when perceivers of a clothed individual select appearance cues to process to assist (1) in understanding that person's motives for interaction and (2) in predicting future actions. |
| Impression Management | The conscious or unconscious attempt to control images that are conveyed in social interactions. |
| role theory | Within a society a certain position has associated with it a set of norms or expectations which specify the behavior (role) of the person playing the role and towards the person by others |
| Role conflict | occurs when incompatible responses are expected of the same person |
| independent variable | the researcher controls a variable |
| Experimental Method | In experimental research the researcher intentionally varies one or more variables while holding others constant, AND then observes the effects of this manipulation. |
| Independent Variable | The variable(s) which is MANIPULATED |
| dependent variable | The variable which is observed or measured |
| Field work | conducted in a natural setting, realistic; conducted in natural settings, and you are studying what people do, rather than what they say they do |
| content analysis | is a form of non-reactive research that focuses on the content of media (either verbal or nonverbal). Non-reactive means that people do not “react” to a stimulus of some kind. |
| unit of analysis | recording unit is what you are counting. |
| Methods of enumeration | appears or not, frequency of appearance, amount of space or time |
| non-participant | observer does not disturb those being observed. |
| unobtrusive | it does not affect the observed behavior. |
| reactivity | if the person being observed is affected by the observer |
| quasi | resembling but not actually being; seeming but not real |
| Cultural Categories | categories based on differences that are culturally relevant. |
| SOCIAL INEQUALITY | Unequal advantages that some groups in society have over others; may be economic or social in origin. |
| SOCIAL STRATIFICATION | the division of people into groups or classes. |
| PRIVILEGE | The social distribution of goods, services, or other commodities so that individuals in a given social hierarchy receive the advantages and deprivations associated with their particular stratum |
| SOCIAL MOBILITY | ability to move from one position in society to another |
| POWER | The ability of individuals to exert their will on others |
| SELF-CONCEPT | global concept of who we are; sense of self (self esteem, self efficacy, self identity), dress affects this by Clothes and appearance characteristics are visible and tangible (provide info about the self), and Dress helps to maintain structure (e.g., uniforms or formality), and Dress helps us symbolically move from one role to another |
| SOCIALIZATION | is the acquisition of skills and traits that enable one to function effectively in society. |
| Social feedback (reflected appraisals)-- | we get a lot of info from people around us; by what they say or do not say. |
| Social comparison | suggests that we have an innate need to compare ourselves with others for self-evaluation. |
| Self-perception | just as we form impressions of others based on their clothing and appearance, we do the same to ourselves. |
| FASHION THERAPY | Programs or strategies developed to help people improve their appearances. Often used with inmates in mental hospitals or on adolescent wards of hospitals. Can include hair styling, makeup usage, or clothing selection. |
| Body Image | It is the mental picture we hold of our bodies and our affective response to it (Fisher, 1986)., and It includes both perceptions and attitudes (Fallon, 1990 |