5 Written Questions

1. When the goods or services are sold from the producer directly to the customer
2. Involves one or more intermediaries
3. Sells goods directly to the customer
4. Facts about the population in terms of age, gender, location, income and education
5. The four elements of marketing - product, place, price and promotion

4 Multiple Choice Questions

1. Businesses needing to know their customers wants and needs in order to make a profit
   1. Marketing
   2. Market Research
   3. Marketing Concept
   4. Marketing Mix
2. the process of creating, promoting, and presenting a product to meet the wants and needs of consumers
   1. Target Marketing
   2. Marketing
   3. Marketing Mix
   4. Market
3. Businesses perform detailed research on markets to find and analyze potential customers in their market
   1. Market Research
   2. Target Marketing
   3. Marketing
   4. Market
4. Companies gather and study information about consumers to determine what kinds of goods and services to produce
   1. Marketing Mix
   2. Market
   3. Marketing
   4. Market Research

4 True/False Questions

1. Wholesaler → Receives large shipments of products from many different producers

   True        False

2. Channel of Distribution → A particular way to direct products to consumers

   True        False

3. Break-even point → The amount of money a company has to make on a product to pay for its costs

   True        False

4. Market → the process of creating, promoting, and presenting a product to meet the wants and needs of consumers

   True        False