5 Written Questions

1. Readily measurable characteristics about an individual such as gender, income, level of education, etc.
2. Using someone else's work and using it without permission and claiming work is one's own.
3. One of the four elements of news; must be news that is current.
4. Anything given away by public relations practitioners to promote a favorable relationship with media.
5. Means of sending a message

5 Matching Questions

1. "Those who can write..."
2. Libertarian (theory of the press)
3. Delayed feedback
4. Second Estate of power in U.S.
5. Feedback

1. a Utilitarianism (greatest happiness for the greatest number of people); ethics of John Stuart Mill; right of mature individuals to think and act as they please so long as they do not hurt someone else.
2. b The decoder's response is delayed in time from the moment of transmission; attribute that typifies mass media
3. c Executive Branch (President); executes laws
4. d "... are worth their weight in gold." (Prof. Reedism)
5. e The receiver's response or reaction to a message

5 Multiple Choice Questions

1. Theory that the media/news influence one's perception of the world.
   1. Cultivation Theory
   2. Social Learning Theory
   3. Direct Effects Theory
   4. Agenda setting Theory
2. listeners who are similar in attitude (one attribute that typifies mass media)
   1. Demographics
   2. Fourteenth Amendment
   3. Homogeneous audiences
   4. Anonymous receivers
3. Established in 1942 by Henry Luce (founder of Time Magazine); published the guidelines to "Social Responsibility Theory of Press."
   1. Appropriation
   2. Intrusion
   3. Hutchins Commission
   4. Sedition
4. Judicial Branch (Supreme Court); determines if laws are in keeping with U.S. Constitution
   1. Third Estate of power in U.S.
   2. Fourth Estate of power in U.S.
   3. First Estate of power in U.S.
   4. Second Estate of power in U.S.
5. Protects individuals from unauthorized commercial use of their names and other aspects of their public persona (face, body, voice, etc.)
   1. Acculturation
   2. Sedition
   3. Proximity
   4. Appropriation

5 True/False Questions

1. Decoder → The ______ sends the message

   True        False

2. Shield Laws → State laws that protect journalists from having to reveal their sources.

   True        False

3. Proximity → One of the four elements of news; stories which happen near to us have more significance.

   True        False

4. Plugola → A bribe given to a disc jockey to induce him to promote a particular record.

   True        False

5. Sixth Amendment → The right to a: speedy public trial; impartial jury of one's peers

   True        False