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Which factor decreases the persuasiveness of the source of a message?

speaking slowly and carefully

Inoculation research suggests that children

fail to grasp the persuasive intent of commercials

In terms of persuasion attractive people are

likable

Persuasion can be resisted by

making a public commitment to ones own position

Which of the following must take place before a message is likely to persuade?

attention to the message

The way a message is delivered is what social psychologists refers to as the _________________ of communication.

channel

Mere repetition of a message can

increase its fluency and make the message more believeable

You are more likely to be persuaded when a message is

clear and east to comprehend and the arguments are convincing

People are most vulnerable to cults are usually

under the age of 25 and facing a personal crisis

People who have a high need for cognition are likely to

prefer central routes to persuasion

Perceived expertise in a speaker includes all of the following EXCEPT

someone speaking confidently

When your audience ____________, a one sided argument is most effective for changing attidues

already agrees with you

When a choice concerns matters of personal value of ways of life, ____________ communicators have more influence.

similar

Fear arousing message are most effective when they

offer a protective strategy

Research has concluded that stimulating thinking makes stronger messages _______________persuasive and (because of counter arguing) weak messages ____________ persuasive.

more;less

The ____________ effect refers to how information that is presented last can have the most influence.

recency

If a messages purpose and content elicits bad judgments we call it

propaganda

Forgetting creates the recency effect when

time has separated the two messages

_____________ is the process by which a message induces change in beliefs, attitudes, or behaviors.

Persuasion

Researchers found that difficult messages are most persuasive when ___________________, and easy messages are most persuasive when ______________.

written; videotaped

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