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Electronic data interchange is the use of information technology to support the sharing of content among networks of users.

True/False

________ is the use of information technology to support the sharing of content among networks of users.

A. Data warehousing

B. Electronic data interchange

C. Cloud computing

D. Social media

Social media ________ are companies and other organizations that choose to support a presence on one or more SM sites.

A. outlets

B. application providers

C. sectors

D. sponsors

Social media enables people to form hives, which refer to groups of people related by a common interest.

True/False

A social media information system is an information system that supports the sharing of content among networks of users.

True/False

Social media ________ are the companies that operate the SM sites.

A. application providers

B. sponsors

C. sectors

D. outlets

Social media ________ create the features and functions of the site, and they compete with one another for the attention of user communities and SM sponsors.

A. sectors

B. collaborators

C. outlets

D. application providers

Social media outlets are companies and other organizations that choose to support a presence on one or more SM sites.

True/False

Social media sponsors are the companies that operate the SM sites.

True/False

________ data is data and responses to data that are contributed by users and SM sponsors.

A. Content

B. Capital

C. Custom

D. Connection

________ data is data about relationships.

A. Capital

B. Content

C. Connection

D. Custom

Google is an example of a social media application provider.

True/False

Social media application providers create the features and functions of the site, and they compete with one another for the attention of user communities and SM sponsors.

True/False

With respect to the five components of SMIS, which of the following is true of community users?

A. Their procedures are informal, evolving, and socially oriented.

B. They need to be trained on both SMIS user procedures as well as on the organization's social networking policy.

C. They process SM sites using elastic, cloud-based servers.

D. They develop and operate their own custom social networking application software to read and submit data.

With respect to the five components of SMIS, which of the following is true of application providers?

A. They employ browsers and native mobile applications to read and submit data.

B. Their procedures are informal, evolving, and socially oriented.

C. They store and retrieve SM data on behalf of sponsors and user communities.

D. They process SM sites using desktops, laptops, and smartphones.

It is not possible for a social media sponsor to develop its own provider.

True/False

Both community users and employees of SM sponsors process SM sites using elastic, cloud-based servers.

True/False

With respect to the five components of SMIS, which of the following is true of SM sponsors?

A. Their procedures are informal, evolving, and socially oriented.

B. They process SM sites using elastic, cloud-based servers.

C. They employ browsers and native mobile applications to read and submit data.

D. They need to be trained on both SMIS user procedures as well as on the organization's social networking policy.

SM sponsors employ browsers and native mobile applications to read and submit data.

True/False

SM application providers develop and operate their own custom, proprietary, social networking application software.

True/False

Content data is data about relationships.

True/False

Connection data differentiates SMIS from Web site applications.

True/False

Both Web sites and social networking sites present user and responder content, but only social networking applications store and process connection data.

True/False

SM application providers store and retrieve SM data on behalf of sponsors and user communities.

True/False

For SM sponsors, social networking procedures are informal, evolving, and socially oriented.

True/False

SM sponsors do what they want to do depending on their goals and their personalities.

True/False

Employees who contribute to and manage social networking sites will generate direct labor costs.

True/False

When confronted with contrary evidence, defenders of belief change their opinion.

True/False

Which of the following is true of defenders of belief?

A. They seek conformity and want to convince others of the wisdom of their belief.

B. They are effective for activities that involve innovation and problem solving.

C. Their communities do not facilitate activities like sales and marketing.

D. When confronted with contrary evidence, they change their opinion.

________ is the dynamic social media process of employing users to participate in product design or product redesign.

A. Social capitalization

B. Crowdsourcing

C. Process reengineering

D. User interface designing

Defenders-of-belief communities facilitate activities like sales and marketing.

True/False

Defenders-of-belief communities are effective for activities that involve innovation or problem solving.

True/False

________ is the application of social media to facilitate the cooperative work of people inside organizations.

A. Enterprise application integration

B. Enterprise resource planning

C. Enterprise 2.0

D. Enterprise architecture

A ________ is a content structure that has emerged from the processing of many user tags.

A. bookmark

B. chrome

C. folksonomy

D. metalanguage

Seekers of the truth share a common desire to learn something, solve a problem, or make something happen.

True/False

In social CRM, relationships between organizations and customers are predefined.

True/False

According to McAfee's Enterprise 2.0 model, creating enterprise content via blogs, wikis, discussion groups, and presentations is part of ________.

A. searching

B. authoring

C. signaling

D. tagging

According to McAfee, Enterprise 2.0 workers want applications that enable them to rate tagged content and to use the tags to predict content that will be of interest to them. Which of the following characteristics of Enterprise 2.0 does this refer to?

A. extensions

B. signals

C. search

D. authoring

Since the relationships between organizations and customers emerge from joint activity, customers have as much control as companies.

True/False

Seekers-of-the-truth communities cannot provide solutions to complex supply chain problems.

True/False

According to McAfee's Enterprise 2.0 model, pushing enterprise content to users based on subscriptions and alerts is part of ________.

A. tagging

B. authoring

C. signaling

D. searching

Crowdsourcing is the dynamic social media process of employing users to participate in product design or product redesign.

True/False

Enterprise resource planning is the application of social media to facilitate the cooperative work of people inside organizations.

True/False

According to McAfee, Enterprise 2.0 workers want to be able to navigate content structures such as lists and tables of content.

True /False

According to McAfee's Enterprise 2.0 model, creating enterprise content via blogs, wikis, discussion groups, and presentations is part of authoring.

True/False

Enterprise 2.0 content is tagged differently from the content on the Web.

True/False

A folksonomy is content structure that has emerged from the processing of many user tags.

True/False

According to McAfee's Enterprise 2.0 model, the process in which workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them is called extensions.

True/False

According to McAfee's Enterprise 2.0 model, pushing enterprise content to users based on subscriptions and alerts is part of tagging.

True/False

Since the benefits of Enterprise 2.0 result from emergence, there is no way to control for either effectiveness or efficiency.

True/False

Being linked to a network of highly regarded contacts is a form of ________.

A. influence

B. personal reinforcement

C. social credential

D. mobility

Capital is defined as the investment of resources for future profit.

True/False

Social capital is the investment in human knowledge and skills for future profit.

True/False

Which of the following is true of social capital?

A. The value of social capital is determined by the number of the relationships in a social network.

B. Social capital is the investment in human knowledge and skills for future profit.

C. Social capital can be gained by limiting the number of friends.

D. Being linked into social networks undermines a professional's image and position in an organization.

Being linked to a network of highly regarded contacts is a form of social credential.

True/False

The strength of a relationship is the likelihood that the entity in the relationship will do something that benefits the organization.

True/False

The value of social capital is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.

True/False

Social capital can be gained by limiting the number of friends.

True/False

A(n) ________ is a statement that delineates employees' rights and responsibilities.

A. employee relations policy

B. social media policy

C. statement of purpose

D. corporate datasheet

A social media policy is a statement that delineates employees' rights and responsibilities.

True/False

If a reasoned, nondefensive response generates continued and unreasonable user-generated content from that same source, it is best for the organization to delete it.

True/False

Which of the following is true of social networking problems?

A. It is unnecessary to communicate the criticism to the product development team.

B. Inappropriate contributions that contain obscene or otherwise inappropriate content should be ignored indefinitely.

C. If the problematic content represents reasonable criticism of the organization's products, the best response is to delete it.

D. Responses are best reserved for when the problematic content has caused the organization to do something positive as a result.

In the context of management, ________ means loss of control of employees.

A. transcendence

B. emergence

C. dependence

D. divergence

In the context of CRM, social media means that the vendor loses control of the customer relationship.

True/False

In the context of management, transcendence means loss of control of employees.

True/False

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