The study of a human populations in terms of size, density, location, age, sex, race, occupation, and other statistics
Echo Boomers (baby boomlet generation)
Born between 1977 and 1944, thse children of the baby boomers now number 72 million, dwarfing the Gen-Xers and almost equal in size to the baby boomers segment. Also known as Generation Y
The economic environment consists of factors that affect consumer purchasing power and spending patterns. Markets require both power and people. Purchasing power depends on current income, price, saving, and credit; marketers must be aware of major economic trends in income and changing consumer spending patterns.
Environmental management perspective
A management perspective in which a firm takes aggressive actions to affect the publics and forces in its marketing environment rather than simply watching and reacting to it.
Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods
A generation of 45 million people born between 1965 and 1976; named Generation X because they lie in the shadow of the boomers and lack obvious distinguishing characteristics; other names include "baby busters," "shadow generation," or "yiffies"--young, individualistic, freedom-minded few.
The larger societal forces that affect the microenvironment- demographic, economic, natural, technological, political, and cultural forces
The actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.
Firms that help the company to promote, sell, and distribute its goods to final buyers; they include resellers, physical distribution firms, marketing service agencies, and financial intermediaries
Marketing services agencies
marketing research firms, advertising agencies, media films, marketing consulting firms, and other service providers that help a company to target and promote its products to the right markets.
the forces close to a company that affect its ability to serve its customers: the company, market channel firms, customer markets, competitors, and the public.
Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society
firms and individuals that provide the resources needed by a company and its competitors to produce goods and services