The First colonial magazines encountered many hurdles, two of which were
affordability and literacy
In scriptwriting terminology,
the "discourse" is how the story is told and the "narrative" is what the story is.
Studios make money on movies from six major sources they are:
The inverted pyramid style of journalism suggests to answer who, what, where, when, why (and sometimes how)
at the top of the pyramid, and includes less significant details at the bottom.
The two publishers most associated with yellow journalism in the late 1800's were
Pulitzer and Hearst
The typical consumer magazine distributes
far more copies through subscription than newsstands.
The use of photos in magazines to document the rhythms of everyday life
Sending advance copies of a book to appropriate magazines and newspapers is a
responsibility of the marketing and sales department of the publishing house.
In the publishing industry, advance money is an early payment to the author that is
deducted from the author's initial royalties on book sales.
The right to use the contents of a book in another form, such as a movie script
The disassociation corollary
plays off the public skepticism for large corporations by "disassociating" a product from corporate branding.
The market research department of an advertising agency assess
the behaviors and attitudes of consumers toward particular products.
The hidden-fear appeal
plays on consumers' insecurities.
The advertising technique that pairs a product with a cultural value
When the FTC discovers deceptive ads
it requires advertisers to change their ads or remove them from circulation.
The creative development department is made up of teams of
writers and artists
The bandwagon effect claims that
everyone is using a product and you will be left behind if you don't.
Public relations is
the entire range of effects by an individual, an agency, or any organization attempting to reach/persuade audiences.
A video news release is a
thirty to ninety second visual PR story packaged to mimic the style of broadcast news report.
The major duty of the writing and editing division
of a PR department or agency is composing press releases
Propaganda is a
communication strategy that tries to manipulate public opinion to gain support for a special issue, program, or policy, such as nation's war effort.
PSRA (public relations society of America) is
the PR industries professional organization.
A press release is a
statement prepared and distributed to the press by a public relations firm or corporate promotions staff announcing an event, performance, or other newsworthy items.
carried free by radio/TV stations. They might promote government programs, educational projects, voluntary agencies, or social reform.
the process of attempting to influence the voting of lawmakers to support an organization's or an industry's best interests.
Researchers rely heavily on focus groups to
assess the effectiveness of a PR campaign.
An event created solely for the purposed of obtaining coverage in the media
We discussed two examples of PR crisis management, which one was successful: Exxon or Tylenal?
The penny press is
the era of journalism that best represents the historical arrival of newspapers as a mass medium