chaper 19

Created by chanel1 

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global firm

a firm that, by operating in more than one country, gains R&D, production, costs and reputation that are not available to purely domestic competitors

economic community

a group of nations organized to work toward common goals in the regulation of international trade

countertrade

international trade involving the direct or indirect exchange of goods for other goods instead of cash

exporting

entering a foreign market by selling goods produced in the company's home country, often with little modification

joint venturing

entering foreign markets by joining with foreign companies to produce or market a product or service

licensing

a method of entering a foreign market in which the company enters into an agreement with a license in the foreign market

contract manufactoring

a joint venture in which a company contracts with maufactors in a foreign market to produce the product or provide its service

management contracting

a joint venture in which the domestic firm supplies the management know-how to a foreign company that supplies the capital; the domestic firm exports management services rather than products

joint ownership

a joint venture in which a company joins investors in a foreign market to create a local business in which the company shares joint owbership and control

direct investment

entering into a foreign market by developing foreign-based assembly or manufactoring facilities

standardized global marketing

an internatinal marketing strategy for using basically the same marketing strategy and mix in all the company's international markets

advanced global marketing

an international marketing strategy for adjusting the marketing strategy and mix elements to each international target market, bearing more costs but hoping for a large market share and return

straight product extension

marketing a product in a foreign market without any change

product adaption

adapting a produc to meet local conditions or wants in foreign markets

product invention

creating new products or services for foreign markets

communication adaption

a global communication strategy of fully adapting advertising messages to local markets

whole-channel view

designing international channels that take into account the entire global supply chain and marketing channel, forging an effective global value delivery network

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