According to the text, what is one of the most important considerations in direct mail advertising?
the accuracy of the mailing list
In which type of print medium is an advertisements life the shortest?
Which printed media is found in 98 percent of American homes?
A ____ ad is an advertisement that appears in a wide, shallow rectangle at the top or bottom of web sites
Radio and television are both included in the category known as _____ media, but newspapers are not
Magazines that are read for personal pleasure or intrest such as people, ym, and road and track fit in the category of _____ magazines
The rate that a magazine charges for its advertising space is based on the magazine's ______
Rafaelo wants to advertise his auto parts store in one of the two local newspapers. The Sun has a circulation of 300,000 and an ad costs $395. The Express has a circulation of 250,000 and an ad costs $325. If Rafaelo;s bases his decision entirely on which paper has the lowest cost per thousand, he will choose _____.
printed posters on subways, buses and trains
provides information about advertising charges for most media
standard rate and data service
a special newspaper containing no editorial content
fee paid to a newspaper for guaranteed advertising space during a specific period
useful items imprinted with an advertiser's name
advertising designed to increase saales
opportunity to present a compelling message to a target market
publication targeted for people with an interest in a particular field
an advertising form that is banned in some states
an advertisement that extends to the edge of the page