Mass Comm Chap 8 Penny Press

10 terms by jad01476 

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Industrial Revolution

Cheaper paper

The rise of the middle class

The growth of literacy

Breakthroughs in technology

Steam-powered printing presses
Helped lower cost from 6 cents to a penny

1833 Benjamin Day's New York Sun

"It shines for all"
Local events, scandals, and police reports
Blazed the trail for celebrity news
Fabricated stories

Human-interest stories

Ordinary individuals facing extraordinary challenges
Feature stories
Crime news

James Gordon Bennett's New York Morning Herald, 1835

Bennett first U.S. press baron
Freed his paper from political parties
World's largest daily paper at the time

Penny Press Contributions

Shifted the economic base of newspapers away from political parties toward the marketplace and advertising revenue

Developed a system of information distribution such as?

Modern technology used to mass produce and cut costs
Wire services - the Associated Press (AP) founded in 1848

Other Penny Press Contributions

Promoted literacy among the public
Middle- and working-class readers could afford the papers and were attracted to true-crime and human-interest stories.

another Penny Press Contributions

Empowered the public in government affairs
Articles about politics and commerce

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