Advertising
Order by
10 terms
Terms | Definitions |
|---|---|
 Advertising | the paid, nonpersonal form of communication that businesses use to promote their products |
| Mass media | means of communication such as TV, radio, and newspapers |
| Direct-mail advertising | consists of ads sent by mail to people's homes |
| Transit advertising | consists of posters placed on the sides of buses, in subway stations, inside trains, and at airports |
| infomercial | a TV program, usually 30 minutes long, made to advertise a product |
| webcast | like a TV or radio broadcast but it's sent and received over the Web |
| Cyber ads | ads that appear on the Internet |
| Pop-up ads | appear for a few seconds when you first log onto the Internet or when you click on a site |
| Banner ads | displayed across the top or bottom of the screen and remain there |
| Screen ads | appear at the left or right of the screen and can be printed for future reference |
First Time Here?
Welcome to Quizlet, a fun, free place to study. Try these flashcards, find others to study, or make your own.
Set Champions
Scatter Champion
13.2 secs by RAP8492
Space Race Champion
116,910 points by istreet
Speller Champion
100% correct by RedBaron12
Completed “Learn” mode
BrookeB12 , RedBaron12 , iannwhitehorn , CoriWolfe , Hayunga-Catalanotto , har6653 , chaseflory95 , nannypr94 , rowan-konda , Amanda_l , benbooth11 , istreet , Animechick--x , GavinHeard , RAP8492 (See all 24)