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Chapter 1,4,5

Chapter 1

Scope and Challenge of International Marketing

__________ is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.

International marketing

Which of the following is the most critical difference between domestic marketing and international marketing?

The environment in which marketing plans must be implemented

Dylan is planning to take his successful fast food venture global. Which of the following is the reason why his task could be more complicated than that of the domestic marketer?

The international marketer must deal with at least two levels of uncontrollable uncertainty instead of one.

Which of the following would be considered to be an uncontrollable element in the foreign environment?

Economic forces

Such elements as geography and infrastructure, structure of distribution, and cultural forces are part of which of the following international marketing task environments?

Foreign environment (uncontrollable)

Which of the following is NOT true of the impact of culture?

In dealing with unfamiliar markets, frames of reference are unimportant in evaluating the potential of a market.

When Rita Thomas' clothing company began to market its line of inexpensive cotton shirts in Africa, it assumed that it would be able to use its television and print advertising that had worked so well in the United States and other countries. However, the company was soon to learn that literacy rates and ability to access television was not the same as in the other areas of the world. Which of the following factors includes this decision-making factor in Rita's international marketing task?

Foreign environment (uncontrollable)

The _____ and issues abroad are often amplified by the "alien status" of the company, which increases the difficulty of properly assessing and forecasting the dynamic international business climate.

political/legal forces

The task of _____ is the most challenging and important one confronting international marketers.

cultural adjustment

One of Phillipe Ortiz's difficulties in marketing his line of Philippine cabinetry in Los Angeles is that he is still tied culturally to business models that work in the Philippines. These models do not work in the United States. Which of the following best explains the difficulty Philippe is experiencing?

Self-reference criterion

_____ is generally a problem when managers from affluent countries work with managers and markets in less-affluent countries.

Ethnocentrism

The primary obstacles to success in international marketing are a person's _____ and an associated ethnocentrism.

self-reference criterion

The most effective way to control the influence of ethnocentrism and the SRC is to:

recognize their effects on our behavior.

The Ajax Corporation does not actively cultivate customers outside the United States; however, this company's products do reach foreign markets through trading companies. Ajax is probably in the _____ stage of international marketing involvement.

no direct foreign marketing

Randy, the marketing manager at Bryte Systems Inc. decides sell to foreign markets as goods become available, and he has little or no intention of maintaining continuous market representation. Randy's firm is at which of the following stage of international marketing involvement?

Infrequent global marketing

Companies from_____ lead in foreign investment in the united states.

united kingdom

With respect to the environment in which a business operates, such factors as competition, legal restrains, government controls, and the weather would all be examples of what are called:

uncontrollable elements

Which of the following is not one of the stages of international marketing involvement?

Indirect Foreign Marketing

Chapter 4

Cultural Dynamics in Assessing global Markets

The sum total of knowledge, beliefs, art, morals, law, customs, and any other capabilities and habits acquired by humans as members of society is called:

culture

Based on the growing popularity of smaller families worldwide, what do experts predict for the future?

The planet's population will actually begin to decline after 2050.

All of the following are ways individuals learn culture EXCEPT:

application.

Michele Phillips has just begun to understand the French culture even though she has lived there for two years. She speaks the language almost fluently; however, learning to live in France will certainly take time. The process of how a person learns and adjusts to a new culture is called:

acculturation

Which of the following best summarizes Professor Jared Diamond's contribution regarding the influence of geography on history and cultural values?

Historically, innovations spread faster east to west than north to south.

According to the text, which of the following technological innovations has had the greatest impact on institutions and cultural values in the past 50 years in the United States?

Birth control techniques

In most cultures, the first social institution infants are exposed to outside the home takes the form of a:

religious institution.

Which of the following languages is the most distant from English?

Taiwanese

The _____ measure the tolerance of social inequality within a social system.

Power Distance index

Which of the following countries would have the most affinity (score highest) for collectivism (cohesive groups are honored and encouraged)?

Japan

According to anthropologist Edward T. Hall, culture is:

communication.

What is the main idea suggested by linguistic distance that helps in determining differences in values across countries and the amount of trade between countries?

Crossing "wider" language differences increases transaction costs.

Based on Richard Nisbett's metaphor involving Confucius's worthy picture, what is his analysis regarding the thought process or perceptual process of westerners?

Westerners can provide great detail about central figures but see relatively little in the background.

Which of the following is the most important factors in determining what kind and how much of an innovation will be accepted?

The degree of interest in the particular subject

Marketing strategy is judged culturally in terms of _____.

acceptance, resistance, or rejection

The process of an adults adjusting to a new culture is known as:

acculturation

Which of the following counties scores highest on the individualism/collectivism index, meaning that this country values and rewards individual initiative more than the other cited?

United States

Chapter 5

Culture, management style, and business systems

_____ are the business customs and expectations that must be met and conformed to or avoided if relationships are to be successful.

Cultural imperatives

Sheila became an embarrassment to her company when she joked about the ruling monarchy in England before a group of visiting English businessmen and women. Sheila should have known that political ridicule by a foreigner is rarely accepted. Sheila has violated what is known as a cultural:

exclusive.

Which of the following is the fundamental concept of U.S. corporations?

Independent enterprise is an instrument for social action.

In _____ countries, subordinates are not likely to contradict bosses, but in _____ countries, they often do.

high-PDI; low-PDI

As businesses grow and professional management develops, there is a shift toward:

decentralized management decision making.

What explains the fact that group decision making predominates in Asian cultures?

Most Asian cultures and religions emphasize harmony and collectivism.

According to Max Weber, part of the standard of living in the United States today can be attributed to:

the historical hard-working Protestant ethic.

In a high context implicit communication environment who says something, how it is said, and when it is said is very important. Which of the following countries would we find to be "high context implicit" with respect to communication practices?

Saudi Arabia

In societies with this time orientation, being involved with people and being sensitive to relationships is just as important (if not more important) than sticking to a schedule. Which of the following time models involves these characteristics?

P-time--polychronic time

According to the text, which of the following increases the possibility of misinterpretation of others' motives in a negotiation scenario?

Using one's self-reference criteria as the basis for assessment

When a U.S. female is selected for an international assignment, the going might be difficult given the attitude of many foreign organizations toward females in positions of authority. In addition to training, which of the following would be a key to the female's success in a foreign assignment?

Strength of the firm's backing

Which aspect of Japanese culture, predicted by many to favor bribery, makes Japan's success in reducing corruption more remarkable?

Relationship-orientation

Which of the following ethical principles tries to optimize the "common good" or benefits of all constituencies?

Utilitarian ethics

What is the characteristic emphasis of the fourth kind of capitalism mentioned in the text (omitted by Thurow and others)?

Network of personal connections

Which of the following orientations (synthesis) of culture would be described by a culture that is low-context, has individualism, low power distance, and uses monochromic time?

Information-oriented

Business customs can be grouped into:

Imperatives, electives, and exclusives

Other ?'s

In class

which of the following Business/marketing orientations is associated with the phrase, "I can give you any color you want as long as its black?"

Production

The second largest economy in the world, measured in terms of GDP (purchasing power parity), is in which of the following countries?

China

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