information that is shared for the purpose of promoting a particular cause
technique that appeals to the idea that everyone is doing it and so should you; "getting on the bandwagon."
the propagandist stacks the cards against the truth, omitting facts and offering false testimony.
technique that employs scare tactics to get us to follow a particular course of action.
technique that links a person or idea to a positive symbol
technique that links a person or idea to a negative symbol.
brings the ordinary, everyday person in touch with the issue or product, etc.
uses the endorsement of a celebrity or famous person.
technique that attempts to link an important person, place or thing to something that is desired for us to accept.