The meaning suggested by the associations or emotions triggered by a word or phrase
An explicit comparison, introduced with the word "like" or "as" between things that are essentially different yet have something in common.
Example of simile
"air pollution is eating away at the monuments in Washington D.C like a giant Alka-Seltzer tablet."
Example of Metaphor
"America's citites are the windows through which the world looks at American society."
"we should not demean our democracy with the politics of distraction, denial, and despair"
"Ask not what your country can do for you; ask what you can do for your country."
Language that does not stereotype, demean, or patronize people on the basis of gender, race, religion, disability, sexual orientation, or other factors
Language of the street that is informal colorful expressions that may be widely used but still not standard language and inappropriate in some settings.
Changes in a speaker's rate, pitch, and volume that give the voice variety and expressiveness.
Occurs often in our society either-or-thinking artificially restricts choices to a good or bad option (there may be other options)
Awareness, Understanding, Agreement, Enactment, Integration
Process of persuasion has 5 steps or phases
Specific instances, principle, causual reasoning, analogical reasoning
What are the four types of reasoning?
Speeches of Introduction, Presentation, Acceptance, commemorative
Speeches that fall into the category of Ceremonial speeches