| Term | Definition |
| influences on politics | family, gender, religion, education, region, race & ethnicity |
| informal polling | straw polls; conducted by mail phone, or word of mouth |
| scientific polling | random sampling; professional, organizations |
| first newspaper | 1783 |
| 4 outlets of media | newspapers, radio, TV, internet |
| equal time doctrine | networks must allot equal air time to each candidate |
| fairness doctrine | networks must show both sides of an issue |
| news release | ready-made story prepared for members of the press |
| news briefing | official makes an announcement, explains policy, decision, or action to the press |
| press conference | press may question a high-level government official |
| prior restraint | government censorship of information before it gets published |
| libel | a false written statement |
| slander | a false verbal statement |
| shield laws | state laws that protect journalists from revealing confidential sources |